To make a mark in one’s field, entrepreneurs, professionals, and ventures alike have to take a proactive step toward delivering quality products and services and ensuring that in providing those offerings, they can distinguish themselves from their peers. Through his time-relevant and creative approach to securing real estate deals, the founder of Actually Agents, Luca Alboretti, has managed to propel his company to the forefront, setting an excellent example for those aiming to create an impact in their own industries.
Actually Agents capitalizes on the advantages of referrals through the agents that it works with. Connecting with some of the most prominent players currently dominating the real estate game, this institution founded by Luca Alboretti successfully moves its clients’ properties every time, and when it cannot, its competent team knows someone who can.
Widely acknowledged for securing off-market deals and opening them up exclusively to clients it works with who have the ability to purchase them, Actually Agents is on track to leading the real estate scene in the coming years. Coming from humble beginnings did not deter this venture from striving to rise to the top, and as it follows a path toward the summit, it is inspiring others and reminding them that getting intimately familiar with what the market wants will go a long way in scaling their businesses.
Luca Alboretti banks on memes and humor to attract today’s clients and generate real estate deals, changing what it means to be a real estate agent in 2020. Two years ago, he first intended to have space where he could vent out his frustrations about the industry, setting up a real estate-themed meme page. The platform was created not only to share inside jokes with friends and co-workers. He explains, “I was tired of living a facade of what I thought a successful agent should look like on social media. Instead of the stereotypical suit and probably leased luxury car, I wanted to post what interested me.”
Soon enough, his page became a sensation and evolved into the channel that is enabling him to establish a connection with people bearing real estate needs. “When I thought about actually using memes to create a business, I thought I might generate a few buyers or seller referrals to add to my bottom line,” he shares.
Operating on the idea of having investors publicly list their budget and criteria and having its network of agents sourcing those deals, Actually Agents managed to refer out almost $4B worth of purchasing power to commercial agents across the country in under a month. It has served hedge funds, private placement firms, and other institutions looking to source multi-million dollar deals.
In the coming years, Actually Agents plans to remain a trendsetter in the real estate industry. Today, it takes center stage for wielding the power of social media, memes, and Gen Z humor to draw interest, and in the future, under the leadership of Luca Alboretti, it is committed to innovating and moving away from outdated methodologies. Know more about Actually Agents by visiting its website and Instagram page.