The hemp and CBD industry is growing stronger by the day, with several companies and products already in the market. Entrepreneurs and innovators Brady and Danielle Houdashelt dipped their toes in alternative products years ago. When they noticed a gap in the industry, they set to work in filling it. Today, they are known as the power couple behind the Hemp CBD Superstore, bringing tried-and-tested products to consumers looking for alternative wellness products.
“While we were chasing our dreams, a lot of people called us a pair of crazy and stupid stoners. But that didn’t faze us,” Brady Houdashelt shared. Brady and Danielle sampled different CBD and hemp products from several brands beginning in 2014. Danielle said, “Some products were great, but some weren’t. Take note that this was in 2014 when the CBD industry was still a new thing.” Nevertheless, the couple knew the benefits of hemp, and they wanted to find a way to share it with everyone.
Brady and Danielle Houdashelt created Hemp CBD Superstore, an online marketplace where consumers can find the best, lab-tested and farm bill compliant hemp products. “Our online platform was created so retail and wholesale customers can find the products they wanted and have the peace of mind to know that these were top quality,” Danielle shared.
Over the years, this hemp power couple has innovated several niches in the alternative wellness space, such as cannabis, hemp, honey, psychedelics, and mushrooms, among others. “We have come up with a lot of product ideas. In addition, our experience in distribution, branding, retail, and e-commerce has helped us build our main company and launch four other brands successfully,” Brady Houdashelt said.
“We collaborate a lot, but we also have things that we excel in separately,” Danielle Houashelt added, “I create the artwork, websites, and all the necessary branding for the products we come up with. And Brady creates buzz around the products or the brand and helps sell them to retailers and distributors.”
Brady further shared, “We really have found the best way to work together. We balance out each other’s strengths and shortcomings, and our impeccable teamwork shows with each brand we launch.”
Among the most popular products in their arsenal are the Blazin Beez Mad Honey, dominating the psychedelic space, and MushyZ MushTropics, which combines mushroom extracts and nootropics. The Houdashelt power couple also achieved a lot of success with delta 8 THC nano beverages and gummies in the cannabis and hemp space.
Brady and Danielle Houdashelt firmly believe in the benefits of alternative wellness products. However, being in this industry for as long as they have, they know that there is a lack of consumer understanding for most of these products. “There’s a lot of misconceptions and a lot of confusion, especially now that there are hundreds of products currently on the market,” Brady shared, “We wanted to create well-branded, high quality, and consumer-friendly products that provide a true experience at an affordable price point.”
“They called us crazy stoners before. But now everyone is catching up to the benefits of hemp and CBD,” Danielle said, “Brady and I believed in this industry. We chased our dreams and built a beautiful life out of it. And we get to help a lot of people find the relief they need too!”Brady and Danielle Houdashelt are the founders of Hemp CBD Superstore. To learn more about their work in the alternative wellness space, you may visit this website.