Over the last couple of years, one of the rising trends in entertainment has been digital subscription video on demand or SVOD. It gives viewers the control to select the content they want to watch and play, hit pause, rewind, or forward at any point they want. CreatorsTV is among the media networks that have joined in on the trend.
CreatorsTV was founded by Naomi Alabi, a New York-based fashion entrepreneur and owner of the collective Street Society. With Street Society, Naomi nurtures emerging Streetwear designers, helping them transform their creative concepts into sustainable businesses. Since its establishment, this venture has managed to garner the fashion industry’s attention and has expanded, incorporating a division called Street Fashion Week.
Street Fashion Week is a platform devoted to celebrating the hard work of high-end luxury streetwear brands. It is the only show that is dedicated exclusively to Streetwear designers and has developed an all-star roster consisting of over 140 Streetwear creatives.
During New York and LA Fashion Week, this show usually allows the most innovative designers of the season to showcase their work through a collective fashion show. However, when the pandemic struck, the whole world had to stomp on its brakes.
COVID-19 has affected businesses and events, including Street Society and Street Fashion Week, and while some businesses have been able to continue by strategically making ends meet, Street Society was forced to come to a complete halt and has even seen one of its retail stores in New York’s SoHo closing down. “ The creative community really needed this moment to come together and celebrate one another” says Danisha Greene Fashion show director of Street Fashion Week
Although this latest development is a definite loss, Naomi Alabi is no stranger to downfalls. As a first-generation Nigerian-American who was raised in a single-parent home and had to contend with the challenge of understanding American culture, Naomi had overcome more significant struggles, such as breaking through multiple barriers to enter the creative industry. It had always been her dream to build a career in fashion, and she would not let a pandemic slow her down from reaching her ambitions.
Naomi launched a digital subscription video-on-demand platform called CreatorsTV. Instead of risking people’s safety by putting on a show, she decided to bring New York Fashion Week to the homes of virtual attendees. The platform doesn’t replay the same content repeatedly but instead hosts content curated specifically to tell the compelling stories of the celebrated creative minds.
CreatorsTV includes a program called Road to Street and will be joined by Street Society, BossedUp, and many more. People interested in checking out CreatorsTV are provided with two tiers of membership: a free option and a $3.99 monthly subscription.
Naomi is hopeful that CreatorsTV will reach the same level of success that other streaming platforms have achieved. Aiming for this fashion digital television network to become the go-to resource for content highlighting the stories of successful entrepreneurs, she looks forward to CreatorsTV graduating from its documentary-style content to bigger productions that will include scripted series, competition-style shows, and many more.
To find out more about Naomi Alabi’s CreatorsTV, you may visit their website.