If the present pandemic affected numerous large companies drastically, consider the adverse effects on small businesses who were forced to either shut down or temporarily cease operations. Local SEO strategist Erica Booker immediately devised a way to help small businesses in Washington, D.C., by guiding them toward their virtual doorway, What’s the Move DC?
What’s the Move DC? is an inventive online small business directory that is designed to help small entrepreneurs attract more local customers. Anybody in D.C. who visits the online directory can easily find businesses that can cater to their needs from food to supplies, housewares, clothing apparel, and a lot more. With DC’s newest local online directory, there is an easier and faster way for businesses to be located by potential clients. Whether it’s Google, Yahoo!, or Bing, businesses can be confident that they will never be left behind.
Erica Booker’s company, ACE Online Solutions (AOS), offered local entrepreneurs a business toolkit that comes with an impressive list of e-commerce essentials that include a website, ratings and reviews manager, reputation manager, and social media managers to assist them in effectively and smoothly establishing themselves online. Aside from this remarkable COVID-19 response kit, AOS took it a notch higher and offered a 30% discount on its Feature Business Listing.
With ten years of unmatched experience as an SEO strategist, the AOS founder is all about helping small business owners using scalable solutions. This is achieved by simply bridging the widening gap between locally owned businesses and the local search market. Through AOS, Erica Booker is able to offer business owners dashboard access to their local digital marketing insights in real-time. AOS customizes these dashboards distinctly for each client, depending on their marketing goals.
“We believe in the consultative approach. As your trusted local advisor, my job is to make you aware of your options and support you in implementing whatever products you decide, to achieve optimal results. Initially, offering a snapshot view of your online presence. Our snapshot report is practical with actionable steps. Totally innovative, our clients can log in and see what’s going on with their business presence online, without being bombarded spreadsheets of disjointed information,” shares Erica Booker.
By planting a seed to help small local entrepreneurs, Erica Booker hopes that they will continue to see the value of a strong e-commerce platform in terms of scaling their businesses.
“The 2020 online shopping holiday is expected to hit historic increase, delivering over $100 billion to the e-commerce market. Which goes back to the importance of the local search market and local small business. Business owners should believe in local business listings just as much, if not more, as they believe the importance of social media. Essentially, by not having a local business listing, small businesses could be leaving billions on the table, strangling the local economy,” Erica Booker explains.
In a few years, Erica Booker sees herself developing a course and collaborating with enterprising personalities who excel in various digital platforms. Helping business executives and aspiring entrepreneurs scale their respective companies in a way that can only be achieved by digital solutions is something worth teaching extensively in the coming years. Erica wants to be at the forefront of that. Aside from this, she is opening herself up to the possibility of booking speaking engagements, an avenue for her to continue to empower people to maximize the numerous benefits of online promotions and e-commerce.