Image Source: Elizabeth Arden
In this day and age, society has become more receptive when it comes to using cosmetics. As a matter of fact, makeup has become an instrument of many things, particularly in boosting self-esteem and emphasizing certain physical attributes to radiate confidence. Although cosmetics had been a consistent key factor in achieving positive growth and transformation among women over the years, it was not until a progressive power player rose through the ranks that genuinely revolutionized the realms of makeup. This inspirational figure who transformed public perception towards cosmetics is Elizabeth Arden, the founder of the Elizabeth Arden brand.
Elizabeth Arden was a legendary innovator and serial entrepreneur who lived by her mantra, “To be beautiful is the birthright of every woman.” She believed that makeup should emphasize the beauty of women, amplifying their natural assets by balancing the power between science and art. Her diligent efforts in promoting beauty have earned countless praises from the beauty industry, heralding her as a pioneer of the American beauty industry.
Unlike other beauty powerhouses, Elizabeth Arden centered her pursuits towards creating a cosmetic line that holistically benefited women in the long run. From diligent skincare to nutrition and fitness, Elizabeth had established a brand that reflected her transformative vision from the get-go. By promoting her concept of total beauty, Elizabeth’s company bloomed into existence with a purpose in mind.
Before Elizabeth Arden Inc. was established, this revolutionary company was founded as the Red Door Salon in 1910. Built with a purpose-driven vision to transform public perception towards cosmetics, Elizabeth made it her mission to promote beauty and wellness as a vital factor in boosting self-esteem and encouraging confidence among women. As a result, this go-getter created a brand that truly redefined makeup, propelling Elizabeth Arden, Inc. at the summits of a highly ruthless industry.
Not only did Elizabeth Arden, Inc. redefine cosmetics, but it has also introduced several innovative breakthroughs that elevated the beauty industry further. From eye makeup to makeovers, it has massively transformed the beauty space throughout the years with the launch of numerous products, such as the Ardena Skin Tonic. More impressively, this trailblazing enterprise was the first company to introduce travel-size beauty products and the first in the business to send out a team of traveling demonstrators and saleswomen across the globe.
Despite the death of its founder, Elizabeth Arden, in 1966, this go-getting entity continued to bloom by shifting its focus to the development of a number of fragrance lines, such as “Red Door,” “Fifth Avenue,” “Green Tea,” “Provocative Woman,” “Mediterranean,” “Pretty,” “Red Door Aura,” and their newest product, “Untold.” Its shift earned praises from established authorities across the industry, catapulting its name at the pinnacles of success.
Today, Elizabeth Arden, Inc. has merged with a world-renowned cosmetics company, Revlon. With this recent acquisition, the two beauty powerhouses are expected to bring massive contributions to the industry, bringing innovative breakthroughs one makeup line at a time.
The cosmetics industry has truly transformed over the years through the efforts made by a revolutionary who is not afraid to make a difference. By creating her trailblazing company, Elizabeth Arden has paved the way for countless beauty enthusiasts to innovate and continuously revolutionize the industry with their passion and dedication. Her vigor and commitment to growth remain as the company’s pillar of strength today.
Sources:
https://www.elizabetharden.com/about-us.html
https://corporate.elizabetharden.com/about-elizabeth-arden/
https://www.theguardian.com/fashion/fashion-blog/2012/jan/16/brief-history-elizabeth-arden
