World-renowned creative and branding expert James Sommerville is poised to reinvent the future of the design industry with his emerging brand, Known Unknown. The thriving community designed to unite creatives from all over the world is leveraging some of the world’s most promising technologies today, including artificial intelligence, non-fungible tokens (NFTs), crypto currency, and automation. The platform allows creatives to experience mentoring and coaching, have collaborations, share insights, and experience professional growth in a nurturing community that promotes camaraderie and uphold artistry.
With James Sommerville at the helm of Known Unknown, the design industry can only expect remarkable feats in the near future. In the next five years, he envisions the company generating five millions members and catering to at least 200 brands and clients. In time, he hopes to make Known Unknown the world’s most creative community. It will open exciting doors for creatives who sign up. Brands can also opt to collaborate with the company as entrepreneurs find inspiration in its many attributes.
Known Unknown is one of the many notable achievements of James Sommerville as a design and branding expert. The past few years of his career has been about motivating large audiences from around the world to catch his visions and belief that creativity and design are the two most important driving forces for small, medium, and large businesses globally.
James Sommerville’s humble beginnings are worthy of note. He finished Graphic Design and Typography at Batley Art School in West Yorkshire, England. Before he left art school in 1986, he was expressing his artistry by doing chalk art on various streets in UK town centers for money. He did this for three years to help make ends meet until he and his friends decided it was time to change their game plan and start a serious design company.
In the same year he left art school, he applied for a start-up grant with the Prince’s Youth Business Trust Charity. He received a seed funding of £2,000, just enough to jump-start his dream company that would signal the amazing journey he would take as a trailblazer creative. At 19 years old in 1986, James Sommerville launched ATTIK from his grandmother’s attic bedroom in Huddersfield, West Yorkshire. In the next 25 years, he led his company to expand in key regions around the world, including London, Leeds, New York, San Francisco, Los Angeles, and Sydney with more than 250 staff.
James brought ATTIK to its peak and created it to become an industry leader when it comes to high-yielding branding designs, and in 2007, he sold it to a Japanese firm called Dentsu Advertising. James Sommerville stayed with Dentsu until 2013 in a leadership global agency role until he moved on to become part of the Coca-Cola Company, where he would eventually become Vice President of Global Design.
Under his leadership, his design team came up with the most iconic designs for the Coca-Cola trademark, Diet Coke, Sprite, Fanta, Minute Maid, Powerade, Mello-Yello, Aquarius, Fuse Tea, deValle, Schweppes, and Santa Clare, to mention a few. His unmatched experience with Coke made him a trailblazer when it comes to phenomenal branding as he led other key programs that include the Coke bottle 100th year celebration, Taste the Feeling OOH global campaign in 2016, Workplace 2020 design for global HQ and offices, the 2012 London Olympics, the 2016 Rio Olympics, and the FIFA events of 2012, 2016, and 2018, among others.
At present, James Sommerville has been commissioned to globally rebrand some of the business world’s biggest names, including Ford Motor Company, HP, Kellogg’s, Pringles, Nature Valley, Google, and Elanco.
As the world awaits the next big thing that Known Unknown will introduce, creatives can be sure that everyone with a creative vision can be given the opportunity to shine and be appreciated for their work. Find out more about James Sommerville by visiting his website. Visit the Known Unknown site for updates on its latest projects.