Image source: Alex Rodriguez’s Instagram
After weeks of countless speculations about the real deal between the relationship status of Jennifer Lopez and fiance Alex Rodriguez, the two finally made an explosive confirmation that, yes, they are still very much together, and they are marking it with a joint investment on Goli Nutrition Inc. The former baseball superstar and three-time MVP posted a photo of himself and JLo on Instagram on March 27, both of them holding a bottle of Gold vitamins.
“Jennifer and I are very excited to announce that we’ve joined forces with Goli Nutrition. They’ve revolutionized the health and wellness industry with their innovative, delicious, and nutritious gummies,” Rodriguez shares on his Instagram post.
Goli Nutrition is an inventive, people-focused nutrition company that believes happiness and wellness go hand-in-hand. Its topmost priority is to help its users achieve overall health while they enjoy the distinct flavor of its vitamins, the most famous being the Apple Cider Vinegar gummies. The vitamin is made up of vegan and gluten-free ingredients, guaranteeing all-natural materials with numerous benefits to the body. The vitamin does not have any preservatives, chemicals, allergens, salicylates, sweeteners, and artificial flavors, to mention a few.
The company was launched by its owner Michael Bitensky in September 2019. He envisioned a product that would carry the health benefits of apple cider without the unpleasant and strong taste. He is nothing but proud that he was able to find a way to capture the essence of apple cider in a product that is both fun and very tasty. The company is a proud recipient of the Parent Tested Parent Approved award. The apple cider vinegar benefits support digestion, a clear complexion, weight reduction, body detoxification, heart health, and better energy levels.
As the world’s first apple cider vinegar gummy vitamins, Goli inspired a trend in a new kind of vitamins that is taking social media by storm. With Jennifer Lopez now consistently promoting the products, the world is suddenly overwhelmed with a curiosity for the vitamin’s taste and benefits. The latest product, the Gold Ashwagandha Gummies, is said to be selling 200 bottles per minute, according to reports.
It is no wonder that Jennifer Lopez herself decided to put a portion of her whopping $400 million net worth on such a worthy investment.
The supplements and vitamins market is expected to reach 185.16 billion by 2027. By 2028, the dietary supplements market worth is expected to reach $272.4 billion, according to Grand View Research. The ever-growing awareness on the importance of staying healthy and strong physically has been growing steadily over the past years as obesity rates in the United States continue to increase each year. In 2020, the obesity rate in adults in the U.S. stood at 42.4%. The demand for dietary supplements over the years was triggered by the prevalence of illnesses such as diabetes, high blood pressure, and cardiovascular diseases.
With Jennifer Lopez as the new face of Goli Nutrition, it will come as no surprise if the company rolls out a massive number of bottles than it has been used to in the past months.