Every generation seems to be defined by demography to define the range between generations. People around the same age as many of our grandparents fall under the Boomer generation, with our parents being Generation X. The generation that follows is popularly known as Millennials.
Millennials and Gen-Z, the generation born in the 2000s, are known to be the generation to grow up in an era where technology has advanced further. Most, if not all, grew up with gadgets like cell phones, laptops, and tablets, making them experts in modern trends.
Among the millennials who have touched and even become an expert on about every digital fold is Lexi Hill. She is the CEO and Founder of the digital-first consulting agency and media brand specialists known as Twenty2 Media.
Lexi graduated from the University of South Carolina, earning a degree in journalism and mass communications in 2018. She would further her education by moving to the home of cheesesteaks in the country, Philadelphia, Pennsylvania. In Philly, Lexi started her career in consulting and digital media working in-house at a large, regional firm. At the same time, she founded Twenty2 Media.
Having under ten years of multimedia and operations experience, Lexi’s expertise on the digital fold allowed her and Twenty2 Media to become an extension of their client by strategically crafting one-of-a-kind campaigns and skillfully managing multiple large-scale programs.
While helping brands achieve their goals, Lexi runs the agency’s expansive digital brand, with a full editorial, influencer & social verticals, podcasts, propelling her agency’s mission, which is to create a community and resource hub for post-graduates in an increasingly digital-first world.
In the first five-plus years of her career, Lexi has created content for millennials and gen-Z-ers, learning what makes them tick and what doesn’t. Since then, she has pivoted with them, continually evolving with their new favorite platform of engagement.
Many millennials and gen-Z-ers grew up with smartphones, social media, and reality TV, giving them better access in news/media, professional growth, marketing & business, lifestyle, entertainment, podcasts, and social media. These two groups are going through a transitional time, such as graduation, job-switches, or significant life changes, and Twenty2 Media is ready to help them.
By evolving with the platform, this has made her an expert in the trends for twenty-something individuals, whether it’s understanding the content that they want to read, the advertisements that catch their attention, or social media strategies that prompt them to follow and subscribe.
Anything that is twenty-something related has Lexi and Twenty2 Media take out their smartphones on the pulse. Beyond that, their expertise fills in the gaps of any brand, whether it is focused on millennials & gen-Z-ers or not.
Having experienced the daunting uncertainty of life after graduation, it is Lexi and Twenty2 Media’s mission to inspire the current generation to go after their dreams and do so with the resources they need to succeed.