Image Source: XDA Developers
In an effort to strengthen its budding gaming division, Netflix has partnered with Ubisoft, one of Europe’s largest game developers.
According to a press statement from Netflix, the games will begin to build on three existing properties starting in 2023: the Valiant Hearts, Mighty Quest, and Assassin’s Creed universes. They will only be accessible on mobile devices and will be free for all Netflix subscribers worldwide.
Three new mobile games, including Assassin’s Creed, Ubisoft’s most popular game, will be released by the California-based streaming service in 2019.
In response to a slowdown in the company’s streaming business, Netflix is making a move in an effort to quicken the growth of its new gaming division. Since the streaming company declared in April that its ten-year subscriber boom has come to a stop, it has lost more than half of its market value.
The French gaming company will create mobile games for Netflix as part of the deal. In addition, there will be a Mighty Quest-inspired game, a castle-building and monster-hunting game, and the historical puzzle adventure game Valiant Hearts.
With no commercials or in-app sales, the games will be made exclusively available to Netflix customers, giving Ubisoft the chance to reach new audiences and try out new formats for its classic games. However, the deal’s worth has not been disclosed in any specifics.
In an effort to capture a piece of the most lucrative segment of the entertainment market, Netflix joined the world’s leading technological corporations last year and entered the gaming space by signing a number of well-known executives.
Netflix enters the gaming industry
To become the “Netflix of gaming,” major tech companies such as Amazon, Facebook owner Meta, Google, and Apple have all increased their video game investments recently.
Netflix has released 28 new games, and the company has also bought three gaming firms, including Texas-based Boss Fight Entertainment and Night School Studio, which created the supernatural adventure game Oxenfree. In March, it acquired Next Games, the Finnish publisher of mobile games based on its popular television series Stranger Things.
However, the corporation has had trouble convincing a sizable portion of its 220 million customers to become regular players. According to market research company Apptopia, Netflix’s mobile games have 28 million installations and 1.9 million daily active users. In contrast, King, a well-known game developer and creator of Candy Crush, has about 30 million daily active users.
Netflix’s head of external games, Leanne Loombe, stated that while the streaming service was still “extremely devoted to games,” it was currently conducting experiments to see which game genres and styles were most popular with its customers.
By the end of the year, the large streaming company hopes to have 50 titles in its library. However, its effort coincides with a broader slump in the gaming industry, with console manufacturers, publishers of video games, and manufacturers of gaming chips reporting dwindling engagement and sales in recent months.
US internet company Snap, which controls social media company Snapchat, announced last week that it was postponing its gaming plans.
According to Loombe, the company is unconcerned by a recent decline in gaming engagement, particularly on mobile devices, and believes there is still a significant market for the streaming platform since “people are still playing games.”