It’s clear to see that racial minorities haven’t enjoyed many opportunities to be represented in the media. In fact, there is a longstanding lack of diversity and representation in prevalent pop culture that has yet to be resolved. Fortunately, NoireTV is here to bridge that gap and solve the issue.
NoireTV is the first-ever entertainment channel that is breaking boundaries all across the globe. Based in the United States, NoireTV has set out to provide all-access entertainment with a focus on television programs, and seamlessly blend them with Afrobeat, Dancehall, and hip-hop music to viewers everywhere.
As much as black culture has evolved, there is always a sense of universality that pervades the things that individuals from black communities enjoy. These things are influenced by general tastes, cultural cues, and influences. This desire to cater to these commonalities is the prime reason why NoireTV was established. NoireTV aims to cater to the tastes of African-American, Africans, and Caribbean cultures by creating a means of two-way discourse for the black diaspora as it exists in various continents across the globe, creating a global community that deeply connects them.
“Whether it’s Beyoncé’s infusion of Yoruba iconography into Lemonade’s aesthetic, Drake and Diddy’s embrace of Afrobeats or Chadwick Boseman’s inspiring a generation as T’Challa, the global black community is relishing in its African heritage and forging a new global identity,” shares founder and project lead of NoireTV, Emeka Iwukemjika. “We’re shattering historical silos of geographical affinities and identities by creating a unique and lucrative opportunity to create media content that appeals to a global community.”
The NoireTV team originally came to life under the company, Caspen Media Corporation. Caspen Media’s founder dreamt up an initiative that would allow him to consolidate black culture into a single platform. NoireTV aims to provide the much-needed representation of the global black community by giving the culture a voice. It also hopes to usher in the future of entertainment, music, and the arts as created by people of color.
To develop and distribute content to its subscribers from all over the world, Caspen Media came up with a closed-loop model and specifically targets an audience that shares the same aspirations, values, and culture, carving their position within the entertainment industry.
One of the keys to NoireTV’s success has been building strategic partnerships with the latest and hottest talents among the black creatives of the world. These partnerships aim to create various forms of content from a new generation of global black creatives who are redefining their generation.
NoireTV is currently streaming on Verizon Fios Channel 269 in cities all over the United States, including DC, Maryland, Virginia, Atlanta, New York, New Jersey, Philadelphia, Houston, Dallas, Chicago, Indiana, and Los Angeles. The program also runs on Optimum Cable Channel 1100 in New York, New Jersey, and Connecticut.
Caspen Media’s ultimate goal is to unify all people of African descent under one banner to diversify what is shown in the media today and NoireTV specifically, hopes to increase the representation of African and Caribbean entertainers, musicians, and artists in the world of entertainment.