Oscar “Ofoesho” Roberts initially took center stage within the music industry as an artist fueled by an interest in the craft that has been nurtured since he was young. But, seeing and experiencing firsthand the countless obstacles that stand in the way of musicians seeking to establish their names in the scene, he transitioned into a pillar of support and now co-heads Juvahn Victoria, Inc.
Raised in a religious and musically-driven family based in Richmond, Virginia, Oscar Roberts developed an affinity for beats and rhythms at an early age. His father, the nephew of the late Ella Fitzgerald, was a musician and actor himself and moved the family to Los Angeles when Oscar was four to elevate his career to greater heights.
The move from Virginia to LA lit a fire under Oscar’s interest in music, and soon afterward, he would start writing poetry and rap songs. Years down the road, this highly acknowledged personality decided to make a name for himself as a musician and actor. As an artist, he worked with acclaimed artists and high-profile talents, creating a standing in the industry despite numerous adversities and failures.
The very same challenges that Oscar Roberts had to face during his journey prompted him to change tracks, turning into a professional representative for budding talents trying to make it in the scene. Years of music-oriented initiatives later, he came across Juvahn, another artist. Together, they would found and stand at the helm of Juvahn Victoria, Inc.
Juvahn Victoria, Inc. is an LA-based music and entertainment company dedicated to providing every service a musician needs to elevate their careers to greater heights and thrive in the competitive music industry. Well known for its proficiency at publicity and branding, social media marketing, songwriting and artist development, in-house studio production and engineering, to name a few, this venture not only helps develop an artist’s creativity but also ensures that they are equipped with the tools to leverage their passion and talent to achieve a prosperous career.
Since its establishment, Oscar Roberts and his co-CEO have signed three artists and three producers. They also serve as the minds behind the Burbank-based JV Studios and the clothing line Juvahn Victoria. Their music company has released multiple singles and videos and is scheduled to drop the video to Squalla’s new single “Robert Horry” feat Lil Keke which is produced by multi-platinum producer DezDynamic. Additionally, Juvahn’s new single, 2 am feat Tate Kobang produced by Stevie Jay & Nightviber will soon find its way to listeners’ playlists.
In the coming years, Oscar Roberts aims to evolve into a powerhouse in the entertainment and fashion industry and enable the growth of countless more budding musicians and artists. With big plans set for Juvahn Victoria, Inc., he also wishes to see the company become one of the leaders in the music scene.
Moreover, through his ventures, Oscar Roberts wants to send across a message of hope to others, reminding them that translating one’s dreams into a reality is always feasible when people do not let past failures to determine the course of their future.
Know more about Oscar Roberts by visiting his website.