Advertising is an ever-evolving sphere of business. The way businesses market to audiences has shifted multiple times since the beginning of commerce. Today, one of the most powerful strategies is gamification or using interactive games and contests to build brand awareness. Studies show that conversion rates on marketing campaigns built through games go as high as 700% for businesses. Making the most of this marketing trend, PiccMee Prizes LLC is building a memorable brand.
An advertising company that uses online games to create buzz, PiccMee has exploded quickly, building a solid online following practically overnight. The company only restarted three weeks ago but since its launch, it has gained over 18,600 Twitter followers and thousands of online participants to their interactive game shows.
The company was founded by Chase Turnquest, aka #PiccMeePrizeGuy, who came up with the concept for PiccMee Prizes five years ago. This edition marks his fourth trial run for the agency, with the first three tries meeting serious challenges with customer perceptions, mostly finding PiccMee’s initial offerings to be “too good to be true.” When thousands of scammers try to use the same approach to short change people, PiccMee hopes to be a purely trustworthy and legitimate option where people can win real cash prizes.
At the peak of the COVID-19 crisis, Chase thought that the idea would come at an ideal time, with many Americans left jobless and finding ways to get cash to make ends meet. Through PiccMee Prizes and their interactive game shows, winners have won cash prizes with amounts ranging from $50 to $1,000 depending on the program.
PiccMee has multiple brand-sponsored virtual game shows where participants can join and win cash prizes. One of their highly popular games is #GetOnTheWheel, where players join for free to get a spot into a wheel spun before a virtual live audience. Lucky winners whose name the wheel lands on getting prizes of up to $500 right after the show, which winners receive via Venmo, Paypal, or CashApp.
Another of PiccMee Prizes’ well-liked games is #CrackThatSafe, a game that features a real safe with a four-digit combination. The objective of entrants is to guess the combination. The lucky winner who guesses the right combination first gets whatever is inside the safe. The game’s cash prize mostly starts with $1,000 inside and then increases with every episode without an accurate guess.
The third and fourth programs by PiccMee Prizes LLC are #PrizeLine and #GhostGiveaways that have gifted cash and physical prizes to lucky callers and social media engagers selected by Chase by random. Even Bill Pulte, the Twitter philanthropist who gives away money on his social media account, tuned in to their recent live stream.
Within the first two weeks of running game shows, the agency has received over 10,000 comments every show, gaining engagement and following that advertisers have started to pick up on. With the level of organic engagement the company’s shows are starting to achieve, they hope to increase their advertiser base and provide people with a completely legitimate way to win cash prizes online.
PiccMee Prizes hopes to expand its offerings and games soon and provide more massive prizes. Chase looks forward to the day that he can give away free houses to participants and hopefully redistribute wealth while also providing sponsors with a more interactive way to engage with their target audience.