For years, Texas rappers have had a slow rise to make it to the top. When it came to making it big in the hip hop scene, plenty of Texas artists have had to do what they had to do to make it. From selling CDs and mixtapes from their trunks, to networking with people around the country, rappers from the South have always had a hustle mentality that was hard to compare. Nowadays, the music industry has moved online. The days of guerilla marketing have slowly started to disappear, and the days of the online marketing age are here and here with a vengeance. It’s something that independent Texas rapper PriceTag has learned to capitalize on.
Mostly recognized as a rising independent artist in the world of entertainment, Chicano rapper PriceTag (Thomas Price II) has had his fair share of trials and triumphs in the pursuit of chasing his dreams. As a person whose background stands on monotonous grounds, PriceTag did not have the luxury of having a myriad of connections in the industry to facilitate his steady rise in the hip hop industry. However, this circumstance did not waiver his passionate heart. Instead, PriceTag works twice as hard in order to fulfill his goals of becoming a world-renowned Mexican rapper.
Hailing from San Antonio, Texas, PriceTag has created ripples of changes in the music industry with his creative flair, musical skills, and his self-created style called Southern Fusion. And with unquestionable talents coupled with grit and passion, PriceTag has proven worthy of his sought-after reputation and rising status in the music scene. With goals of being one of the most well known Mexican American rappers, PriceTag does what’s needed to continuously build his fanbase. With years of previous online marketing and advertising experience, he came into the entertainment business with a plan. A plan of expansion. A plan that he says will only take less than 5 years to get where he wants in the independent scene.
Like many renowned names in the rap industry, PriceTag had to overcome many obstacles that would leave people with no faith, but he continues on his path. Being born without the privilege of having connections in the business and a bucket load of money to spend on, Texas rapper PriceTag had to juggle between survival and the pursuit of his seemingly far-fetched dream. While he writes songs and records music around the country, he maintains a job as a full-time truck driver, delivering various goods across the country. And despite the challenges that strike a balance between the two, PriceTag rose above it all and created world recognized songs such as “Rose Petals”—a song created to show his engaging storytelling/flow and show people his no-holds-barred way of rapping.
PriceTag hails himself as a versatile lyricist. As a poet growing up, he has always been able to express his feelings through words. With years of writing experience, he figured that in 2018, he would put his words to the test and get into the rap scene. PriceTag has come from tough beginnings as a young adult. Things such as loss of trust and loyalty, heartbreaks, and tough situations with life. He lives a secluded lifestyle and has a small circle. He has a mafia-style mentality when it comes to life. He never has been gang affiliated, but he believes respect rules the world. And once that respect is accumulated, he says that enemies are far from many. He might have his own way of thinking and handling business, but it doesn’t stop him from living a lively lifestyle when he is back in his hometown of San Antonio.
PriceTag says that the last Mexican rapper from Texas to make big moves has been South Park Mexican (SPM). As a Mexican American / Chicano rapper, PriceTag wants to be at the same level that SPM is one day and hopes to work with him when he gets released from prison, making huge moves for Houston and San Antonio, Texas, where they’re both from.