Very rarely do digital art collectors and non-fungible token (NFT) investors encounter a token that has a physical counterpart outside of the metaverse. More so, a physical brand that has a rich history and a wide following in the market. Quite often, NFT communities simply rely on the quality and attractiveness of their tokens, the backstory it presents, and the advocacy it supports. Sillybandz is one of the very few NFTs that is about to invade the metaverse, which has a strong physical brand that is well-loved by consumers worldwide. As it brings with it over a decade of consumer patronage, the team behind the community hopes that they achieve the same success in the blockchain.
Sillybandz has yet to prove itself as an NFT, but the brand that inspired it, Sillybandz, has a lot going for itself because of its popularity worldwide. It is worth noting, however, that its target market over the years has always been the young demographic, specifically those from eight to 16 years old. Over time, though, the original audience has grown and are now between 18 to 35 years old, becoming influencers, athletes, celebrities, and music personalities. It is safe to say that Sillybandz NFT has a good fighting chance of minting all of its 5,000 tokens once it launches in the blockchain in the near future.
The Sillybandz physical brand has a wide array of silicone bracelets in its selection, including Angry Birds, the Kardashian collection, Hollywood, Justin Bieber, Marvel, Hello Kitty, SpongeBob, and a whole slew of other categories such as sports and entertainment. The Sillybandz is providing consumers with a lot of fun as the bracelets can be traded, worn, or collected. Whatever that buyer’s reasons may be for purchasing the bands, only one thing is sure: it has become a worldwide sensation for people of all ages.
The Sillybandz was founded by American businessman Robert Croak, who is also the owner of Brainchild Products, which he established in 2003. He first encountered the silicone bracelets in Japan during one of his travels. He knew right then and there that the design and potential of the product would be a hit among youngsters. Little did he know that even adults would go crazy over the bracelets in the future.
Sillybandz as a brand was first launched in 2006. It was first made available online in 2008 and later appeared in a physical store in 2009. In 2010, the bracelets became a phenomenal success and became a worldwide sensation. When it was just starting out, the brand would generate $10,000 per year in profit. Today, the Sillybandz has the impressive ability to rake in $100 million in a year, a massive leap from the time it was first introduced to consumers.
The Sillybandz NFT community is expected to provide potential holders with a fun and carefree platform that will encourage creativity and new adventures. Just as the physical brand has brought consumers a lot of happiness, the NFT community is also expected to introduce exciting rewards and opportunities. The official launching date has yet to be announced by its creators.