Now more than ever, business and sales have become uncertain and unstable as the pandemic continues with an increase of COVID-19 cases daily. Businesses have had to shift, and many no longer run in a normal routine fashion as they were used to.
As companies are getting used to the “new normal” as they call it, many have had to face different challenges. It has been a learning curve for entrepreneurs, coaches and business owners to be strategic and resourceful in creating a more sustainable business model. Many minds have wondered how to increase their audience growth, sustaining clients, and increasing their revenue as well.
Tamara Thompson, the founder of Broadcast Your Authority, shares how video and content marketing is a valid way to grow your business. In times when people have no choice but to stay at home, be stuck in front of their computers, and operate their daily lives through their mobile devices, going online is the most effective way. “Building brand authority puts you to the front of the line when people think of the product or service you offer,” she says.
As we all live in this digital era, it is known that technology plays an important role; learning about internet algorithms, content strategies, and virtual network building is then perceived as fundamental for a brand to grow. No matter how big or small, how long the company has been in the business industry, business owners have to adapt to the ever-changing marketing shift. Companies like Broadcast Your Authority, then, are seen to be a game-changer in the community as they become a guide and leverage for entrepreneurs in the process of digital adaptation.
Broadcast Your Authority, helps companies to leverage visibility, views and help position their brand as the authority towards a broader market across the world. The company has proven that experience and involvement in digital marketing surely develop a business. Ranging from content and brand strategy, SEO and market research, to video and podcast production, blogging, social media management to the nitty-gritty process of distribution and optimization with world-class support, these are the core strengths of the company. Basically, a well-oiled content marketing machine running for you while you sleep.
As a matter of fact, throughout the pandemic, Tamara has worked with various big and small companies and entrepreneurs who were able to increase their sales and visibility despite the current situation. With the help of Broadcast Your Authority’s content marketing system, one top influencer’s revenue grew up to $100,000 in June 2020 alone, and his social channels grew thousands more followers. A business coach gained $50,000 for her 6-month coaching program. In addition, an executive coach garnered $60,000 of sales from increasing her presence on LinkedIn. What is more applaudable about Tamara’s efforts during the global crisis is how she was able to watch one of her Wealth Coach’s revenue to more than $100,000 for two months in a row.
Indeed, to be able to last in extreme situations like today’s, brands and aspiring entrepreneurs have to understand the power of video marketing. As the world now is inhibited from doing the usual and traditional marketing way of things, businesses are forced to be aggressive and resourceful with its online presence. Since digital adaptation is more than being active on social media and creating content, having an expert on board like Tamara Thompson is game changing.
Ultimately, the key to growing your business today is to understand the creative and technical strategies online, create engaging and optimizable organic content, and build networks in your specific industry.
To learn more about Tamara Thompson and Broadcast Your Authority, visit their website.