With so much going on in 2020, many of us were left wondering where to turn for work. Industries shutting down left and right gave so many of us more time than we knew what to do with. Tara Electra seemed to have taken that time to focus even stronger on a project she was working on for months prior that could flip the way social media influencers monetized.
During this pandemic, so many big name agencies were left only using the traditional way to monetize. Once the pandemic hit and the streets turned silent, Electra saw this as a time to monetize on the internet.
That’s when she decided to turn her idea into a name and created Unruly Agency. She went to all the influencers she had been working with for over 7 years and brought them into her agency as her marketing partners where she could scale their brand deals, online traffic, and turn it into money in their pockets.
There’s a common misconception among the general population that the biggest social media stars on the internet earn a lot of money based on their hundreds of thousands of followers. However, it isn’t far-fetched to think that these followers can be converted to real money, and Tara Electra definitely knows how. She has even helped her influencer friends invest in themselves and make their own brands, and she’s doing it her own way.
Tara has understood the social media space for a decade now and grew up learning all the ins and outs on how to turn the internet into money. Not every venture turned into a success, but every venture turned into something she took with her to her next project. Tara has been heard to be the type that can walk into any meeting with any head of the company and understand what they need most and how to build that for them.
Tara’s story is an inspiration to women out there to do things their way and realize their worth. She says, “Don’t be afraid to walk away if they don’t see your worth.”
Electra states, “So many influencers and celebrities never see the money actually on the table. They get very small portions of the deals, and after they do what the brand or company needs, it’s on to the next. Influencers everywhere are pitching their worth to these brands just dying for their next paycheck. Every social platform, brand, and company makes way more profit on the backend off these celebrity faces coming to work with them, and I guess that’s okay, but what is not okay is the very little amount they earn for the value they bring. I knew they needed a place where they are valued and looked out for, where they, too, can become multimillion-dollar earners and build the future of their own brands for the world.
That’s where Unruly Agency comes in, a place where you will find the most successful influencers on the internet.”
To follow Tara Electra’s journey, make sure to follow her on Instagram.