The rise of technological advancement has benefited people in several aspects, ranging from work to entertainment. Technology has simplified specific tasks that would usually require a lot of energy and time, as well as providing people with opportunities to showcase their talents or brands through social media platforms.
Among the people to benefit from social media are artists, musicians, influencers, and Small and Medium-sized Businesses (SMB). It has provided them with the right platform to showcase their brand and reach the target audience they were catering to. While artists, musicians, and influencers are mostly there to earn commissions and gigs, SMBs aim to grow as a business. To do so, they enlist help from people like Troy Sandidge.
Troy is a digital marketer, having studied electrical engineering. He provides SMBs with social media marketing strategies and solutions to aid them in their growth. For ten years, he has partnered with agencies, entrepreneurs, influencers, international organizations, national brands, nonprofits, and multi-billion enterprise businesses to achieve success and reach audacious goals. With his D.A.R.T. Marketing Methodology, they grow their brand identity, reach, and profitability through social media, video, and digital marketing strategies with a heavy emphasis on storytelling.
Being a black-minority millennial, Troy was able to build his brand and business along with various companies through the strategies that he studied. The strategies generated cumulatively millions upon millions of dollars from enterprise brands to SMBs while leaving an impact, making a difference, and changing the lives of people.
After college, Troy had an opportunity to work for Boeing, but changed course at a time when social media was starting to boom in favor of a career in marketing. This was a risky move for him, as he had dedicated time, effort, and money in pursuing a career in Electrical Engineering.
Digital marketing is a very challenging industry, and to succeed, Troy has studied different strategies that he is sure will help him. Among these are Brand Voice, Audience Nurturing, Content Marketing, Video Marketing, Social Crisis Management, Organic Growth Marketing, Business to Business (B2B), Head to Head (H2H), Business to Consumer (B2C), and Community Development to name a few.
While other people may think that studying other strategies was a waste of his time, Troy was able to successfully apply his studies and yield results that were more than satisfying. They helped him build up the digital identities of over fifteen brands using digital storytelling through the social media platform, generating multi-million dollars for the companies and brands. With a career spanning more than ten years, Troy used his experience to establish several online communities and brand identities. His experience also includes shooting, producing, and editing videos for various mediums and purposes. Troy’s success would bring him to practice public speaking, corporate training, and holding workshops on social media.
As an elite social media strategist and marketing disruptor, Troy’s cumulative marketing strategies have generated over $135 million in revenue and still counting for the companies he has worked with.