It can be challenging to find products that not only cater to your specific needs but also align with your values. Day+West, founded by Gabrielle Braden, is a brand that has successfully bridged the gap between science and nature, creating a line of elevated skincare essentials tailored to those who prioritize personal wellness, sustainability, and self-care. Designed to be kind to sensitive skin, Day+West’s products are a testament to the power of simplicity and purpose.
Day+West’s mission statement sets the tone for the brand’s philosophy, emphasizing the importance of both functionality and beauty in skincare. The brand aims to provide a moment of tenderness in an often harsh world, allowing individuals to gracefully navigate the complexities of life. This concept is rooted in the idea of embracing individuals’ dual nature, akin to the softness and strength personified by icons Doris Day and Mae West.
What truly sets Day+West apart is its unwavering commitment to sustainability and environmental responsibility. The brand believes in the inherent intelligence of nature, and it relies on progressive science that respects both the living world and the individuals who use their products. Every decision, from selecting suppliers to packaging materials, is made with a profound consideration of their impact on the environment, the skin, well-being, and society as a whole.
Day+West’s choice of a U.S.-based manufacturer that uses solar energy and has pursued carbon-neutral certification is just one example of their dedication to eco-friendly practices. Their packaging, which incorporates a high percentage of post-consumer recycled materials, is another testament to their commitment to reducing waste. The brand has also pledged 1% for the planet, ensuring their commitment to environmental causes is not just lip service but a tangible contribution to a better future.
The story behind Day+West is a fascinating one. The founder, Gabrielle Braden, grew up in Hollywood, and her passion for the glamor of “Old Hollywood” has played a pivotal role in shaping the brand’s identity. With a master’s thesis from Georgetown on American archetypal femininity during the rise of the cosmetics industry, Gabrielle’s profound understanding of the historical and cultural aspects of beauty informs every aspect of Day+West.
Day+West’s commitment to quality and sustainability extends to the core of its products. The brand worked closely with the SkinSAFE team to ensure that their formulations are not only effective but also safe for sensitive skin. Notably, Day+West products are free of added fragrances, making them suitable for even those with delicate complexions.
A key feature of Day+West’s products is the use of a phyto+resilience blend, which is a unique combination of ingredients such as strawberry, blueberry, calendula, and organic prickly pear. This blend fortifies the skin, providing protection against environmental aggressors while soothing and nurturing your skin.
The brand’s commitment to sustainability is evident in their packaging, which is made from post-consumer recycled glass, post-consumer recycled plastic, and FSC-certified paper. Each package is silk-screened with poetic phrases that highlight the duality of life, adding a touch of elegance to your daily skincare routine.
Day+West adheres to strict American retailer standards for clean beauty. The brand’s commitment to using natural ingredients backed by scientific research ensures that their products are not only effective but also safe for all skin types.
Day+West products are suitable for all skin types, with a special emphasis on those in need of extra hydration. Whether you have sensitive skin or simply want to indulge in a moment of self-care, Day+West has a solution to elevate your skincare routine.
Day+West is more than just a skincare brand; it’s a celebration of the timeless beauty of “Old Hollywood” and a commitment to wellness and sustainability. The founder’s passion for history and cultural femininity, combined with the brand’s dedication to clean, effective, and environmentally responsible products, make Day+West a compelling choice for individuals who value their skin and the planet. Elevate your skincare routine with Day+West and experience the power of nature, informed by science, while embracing the grace and strength within you.
Published by: Khy Talara
