
Small Business Saturday November 28: How Made in NYC’s Rotating Union Square Booth Puts Local Makers in Front of Holiday Shoppers
Small Business Saturday falls on November 28, 2026, and at the Union Square Holiday Market the day lands in the middle of a Brooklyn pastry maker’s week. Made in NYC is rotating six city businesses through a no-booth-fee residency, and Rose’s Pineapple Shorts holds the booth from November 27 to December 3. Key Takeaways Made in NYC and Urbanspace are giving six member businesses seven-day residencies in a shared booth at the Union Square Holiday Market between November 12 and December 24. Vendors pay no booth fee. Instead, each pays Urbanspace 15 percent of net sales once its week ends. Rose’s Pineapple Shorts, which makes Taiwanese-American pineapple pastries in Brooklyn, runs the booth over Small Business Saturday weekend. The Union Square market opens at 10 a.m. on Saturdays and stays open until 9 p.m. The Columbus Circle Holiday Market opens December 1 for its 20th season, and the Herald Holiday Fair follows in early December. Small Business



































