
Meta Plants Its Permanent Flag on Fifth Avenue With 10-Year Lease at 697 Fifth Ave
Mark Zuckerberg’s company is making its East Coast retail bet official. Meta Platforms has signed a 10-year lease with Vornado Realty Trust for the entire 15,000-square-foot, five-story townhouse at 697 Fifth Avenue, converting what began as a blue-painted pop-up last November into the company’s first permanent flagship store on the East Coast. The space, branded Meta Lab, will sit adjacent to the base of the St. Regis Hotel between East 54th and East 55th streets, putting Meta squarely in the middle of the most expensive retail corridor in the United States. The announcement, made jointly by Meta and Vornado on March 18, marks the second long-term Meta Lab commitment in less than a year, following the company’s 20,000-square-foot flagship that opened at 8600 Melrose Avenue in West Hollywood in 2025. Pop-up locations in Las Vegas at the Wynn and in Honolulu, along with a store in Burlingame, California, round out the brand’s growing physical footprint. Additional locations







































