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Meta Plants Its Permanent Flag on Fifth Avenue With 10-Year Lease at 697 Fifth Ave

Meta Plants Its Permanent Flag on Fifth Avenue With 10-Year Lease at 697 Fifth Ave

Mark Zuckerberg’s company is making its East Coast retail bet official. Meta Platforms has signed a 10-year lease with Vornado Realty Trust for the entire 15,000-square-foot, five-story townhouse at 697 Fifth Avenue, converting what began as a blue-painted pop-up last November into the company’s first permanent flagship store on the East Coast. The space, branded Meta Lab, will sit adjacent to the base of the St. Regis Hotel between East 54th and East 55th streets, putting Meta squarely in the middle of the most expensive retail corridor in the United States. The announcement, made jointly by Meta and Vornado on March 18, marks the second long-term Meta Lab commitment in less than a year, following the company’s 20,000-square-foot flagship that opened at 8600 Melrose Avenue in West Hollywood in 2025. Pop-up locations in Las Vegas at the Wynn and in Honolulu, along with a store in Burlingame, California, round out the brand’s growing physical footprint. Additional locations

Meta Plants Its Permanent Flag on Fifth Avenue With 10-Year Lease at 697 Fifth Ave

Meta Plants Its Permanent Flag on Fifth Avenue With 10-Year Lease at 697 Fifth Ave

Mark Zuckerberg’s company is making its East Coast retail bet official. Meta Platforms has signed a 10-year lease with Vornado Realty Trust for the entire 15,000-square-foot, five-story townhouse at 697 Fifth Avenue, converting what began as a blue-painted pop-up last November into the company’s first permanent flagship store on the East Coast. The space, branded Meta Lab, will sit adjacent to the base of the St. Regis Hotel between East 54th and East 55th streets, putting Meta squarely in the middle of the most expensive retail corridor in the United States. The announcement, made jointly by Meta and Vornado on March 18, marks the second long-term Meta Lab commitment in less than a year, following the company’s 20,000-square-foot flagship that opened at 8600 Melrose Avenue in West Hollywood in 2025. Pop-up locations in Las Vegas at the Wynn and in Honolulu, along with a store in Burlingame, California, round out the brand’s growing physical footprint. Additional locations

New York's 422,000 Small Businesses Are the Backbone of the Economy — So Why Is the State Falling Behind

New York’s 422,000 Small Businesses Are the Backbone of the Economy — So Why Is the State Falling Behind?

A new report from State Comptroller Thomas DiNapoli confirms that New York’s small business economy is among the largest in the nation — but also one of the slowest growing. The data points to a structural problem two decades in the making, and policymakers are finally moving to address it. New York’s small businesses employ 3.7 million people, generate nearly $1 trillion in annual economic activity, and account for 98.9% of all businesses in the state. By any measure, they are the engine of the economy — and by nearly every growth metric that matters, they are losing ground to the rest of the country. A new report by State Comptroller Thomas P. DiNapoli details how vital small businesses are to New York’s economy, generating nearly $1 trillion in sales and revenues with more than 3.7 million employees at over 422,000 establishments in 2023. New York ranked fourth among states in the number of small businesses and third behind California and Florida for its share, but trailed the rest of the country in some key metrics, including small business creation and employment. That gap between scale and momentum is the central tension the report puts on the table — and

Cultural Festivals in New York City You Can't Miss This Summer

Cultural Festivals in New York City You Can’t Miss This Summer

When the weather warms, New York City turns its parks, waterfronts, and streets into stages. Summer is the season when the city’s cultural life moves outdoors and, in many cases, becomes free to anyone willing to show up with a blanket. From decades-old concert series to neighborhood celebrations rooted in immigrant communities, the summer festival calendar reflects the full range of the city’s artistic and cultural identity. Here is a guide to some of the long-running festivals worth building a summer around. SummerStage Few summer institutions are as woven into the city’s fabric as SummerStage. Run by the City Parks Foundation, the festival presents more than 60 performances across roughly 13 parks in all five boroughs, typically running from May through October. Most shows are free, while a smaller number of mainstage concerts at Central Park’s Rumsey Playfield are ticketed benefit performances that help fund the free programming. The festival began in 1986 and has since hosted thousands of artists across genres including jazz, hip-hop, Latin, indie rock, global music, dance, and spoken word. For many New Yorkers, catching at least one SummerStage show is an annual ritual. Arriving early for a good spot and bringing a blanket are common

NYC Opens the World Cup to Everyone — Free Fan Zones Coming to All Five Boroughs

NYC Opens the World Cup to Everyone — Free Fan Zones Coming to All Five Boroughs

New York City is not just hosting the FIFA World Cup 2026. It is throwing its doors open for it. Mayor Zohran Mamdani and Governor Kathy Hochul stood together Monday to announce a citywide slate of free, official fan events spanning all five boroughs — a move that positions New York as the most accessible World Cup host city in the country and draws a sharp contrast with the admission-charging approach taken by cities like Los Angeles and Toronto. Governor Hochul’s administration has provided $20 million in state funding to help support World Cup activities across New York City. The announcement was made alongside the FIFA World Cup 2026 New York New Jersey Host Committee, and altogether, the five FIFA World Cup 2026 Fan Events in New York City will be one of the largest free fan event programs in the country. A World Cup for Every Neighborhood Events are set at Rockefeller Center in Manhattan, the Billie Jean King National Tennis Center in Queens, Brooklyn Bridge Park in Brooklyn, a shopping center near Yankee Stadium in the Bronx, and a minor league baseball stadium in Staten Island. Each borough will host live match viewings, cultural programming, local businesses, and

Mamdani Says $150 World Cup Rail Fare Puts MetLife Stadium Out of Reach for New Yorkers

Mamdani Says $150 World Cup Rail Fare Puts MetLife Stadium Out of Reach for New Yorkers

The 2026 FIFA World Cup arrives in the New York metro area this summer carrying some of the most complex transit logistics of any sporting event in the region’s history — and a price tag that is already drawing sharp criticism from city leaders. NJ Transit has confirmed that a round-trip rail ticket from Manhattan’s Penn Station to MetLife Stadium in East Rutherford, New Jersey, will cost $150 on match days. For most New Yorkers, that single line item lands harder than any group stage bracket. Mayor Zohran Mamdani has been direct in his response. The pricing, he argued, places the tournament out of reach for many of the city’s residents — ordinary New Yorkers who have the geographic proximity to the matches but not the financial flexibility to absorb what amounts to a spontaneous transportation surcharge on top of already-elevated ticket prices. How NJ Transit Got to $150 The math, as NJ Transit presents it, is straightforward. NJ Transit CEO Kris Kolluri said the $150 fare is designed to recover the agency’s $48 million cost of operating expanded service for the tournament, with the federal government contributing $10.6 million and the host committee providing just over $3 million —

Knicks Drop Game 2 at MSG 107-106, Series Tied 1-1 vs. Hawks

Knicks Drop Game 2 at MSG 107-106, Series Tied 1-1 vs. Hawks

New York had everything it wanted through three quarters of Game 2. A 12-point lead. A packed Madison Square Garden. Home court. The league’s best fourth-quarter record. And then the Atlanta Hawks made history. The Hawks had trailed for the entire second half and were down 12 entering the fourth quarter. Atlanta chipped away, and a basket by CJ McCollum gave the Hawks a 101-100 lead — their first of the series in the second half — with 2:09 remaining. He made another for a three-point lead, and after Jalen Brunson tied it with a three-pointer, McCollum answered again to make it 105-103 with 33 seconds to play. The final score: Hawks 107, Knicks 106. CJ McCollum led Atlanta with 32 points, including the go-ahead bucket with 34 seconds left. Jonathan Kuminga added 19 points and a key block off the bench, and Nickeil Alexander-Walker delivered some of the game’s most important defensive plays. The series is now tied 1-1. Game 3 is Thursday in Atlanta, 7 p.m. ET on Prime Video. The Collapse in Real Time Atlanta shot a blistering 72.2% from the field in the fourth quarter and held New York to just 15 points in the final

New York's Chinatown: A Cultural Enclave in Lower Manhattan

New York’s Chinatown: A Cultural Enclave in Lower Manhattan

Few neighborhoods in New York carry as much layered history per square block as Manhattan’s Chinatown. Anchored around Mott Street, Canal Street, and the Bowery in Lower Manhattan, the enclave has functioned for over 150 years as a point of arrival, a commercial corridor, a cultural anchor, and — more recently — a community in a sustained fight to stay intact. In 2026, that fight has taken on a new dimension. A Neighborhood Built Out of Necessity Chinatown was built because of racism. It emerged as an enclave precisely because Chinese immigrants were not allowed to live and work freely anywhere else. The neighborhood’s origins trace to the 1870s, when Chinese immigrants — many of whom had worked on the transcontinental railroad — began settling in Lower Manhattan. Facing legal exclusion, housing discrimination, and hostile public sentiment, the community turned inward and built an economy of its own: restaurants, herbalists, garment factories, dry goods stores, and community associations that served residents who had no access to the broader city’s institutions. Manhattan’s Chinatown has been the symbolic center of Chinese New York since the 1870s. The Canal Street and Mott Street core is traditionally Cantonese and Taishanese, while east of the

Manhattan's Spring 2026 Restaurant Wave Sirrah, Frevo, and The Eighty Six Are Redefining the Reservation Game

Manhattan’s Spring 2026 Restaurant Wave: Sirrah, Frevo, and The Eighty Six Are Redefining the Reservation Game

Three distinct dining experiences — a maximalist French prix-fixe in the Meatpacking District, a Michelin-starred counter hidden behind an art gallery in Greenwich Village, and a Prohibition-era steakhouse reborn in the West Village — are drawing sustained attention from New York’s dining community this spring. Manhattan does not wait for spring to open restaurants. New concepts arrive year-round, each one announced with a press release, a photo of the dining room, and a promise. Most land quietly. A few shift the conversation. In spring 2026, three restaurants are doing the latter — generating the kind of sustained interest that separates a notable opening from an actual moment. Sirrah, Frevo, and The Eighty Six occupy different neighborhoods, different price points, and radically different design philosophies. What they share is a genuine difficulty of entry and a growing body of evidence that the reservations, when secured, are earned. Sirrah: French Maximalism With a New York Pulse At 1 Little West 12th Street in the Meatpacking District, Sirrah has been running since July 2025 — long enough that it has moved past the hype cycle and into something steadier: a full dining room week after week, a brunch program launched in January 2026,

New York's Rooftop Bars: A Skyline Experience

New York’s Rooftop Bars: A Skyline Experience

New York City is known for its towering skyscrapers, bustling streets, and vibrant energy. But there’s something special about experiencing the city from above. Rooftop bars in New York offer a unique

Changing Habits Without Burning Yourself Out

Changing habits sounds simple until you’re inside it. The plans look clean on paper. The follow through rarely is. Real change tends to arrive with false starts, uneven progress, and