
Nongshim Partners With Atoboy and Korean Cultural Center New York to Push Shin Ramyun Into Fine Dining and Cultural Programming
Nongshim is embedding its Shin Ramyun brand into New York’s fine-dining and cultural infrastructure through a pair of July collaborations that place the 40-year-old instant noodle in a Michelin-recognized kitchen and a government-backed cultural center on East 32nd Street. The South Korean food company is partnering with Korean restaurant Atoboy on a limited-edition menu item available through the end of July and operating a PC bang-themed pop-up at the Korean Cultural Center New York through August 22, anchoring the noodle brand in spaces that confer culinary credibility and cultural authority rather than relying on paid advertising alone. Key Takeaways Nongshim is collaborating with Atoboy, the sister restaurant of two-Michelin-star Atomix, on a limited-edition “Shin Ramyun Pancake” available through July, marking the 40th anniversary of Shin Ramyun and Atoboy’s 10th anniversary A PC bang-themed “Shin Ramyun Bunsik” pop-up is running at the Korean Cultural Center New York at 122 East 32nd Street through August 22 as part of







































