
New York City Click to Cancel Rule Takes Effect, Requiring One-Step Subscription Cancellations
New York City’s Click to Cancel rule took effect October 1, 2026. Businesses serving New York City consumers must now make subscriptions as easy to cancel as they were to start. The Department of Consumer and Worker Protection enforces the rule, with penalties starting at $525 per violation and a new online complaint portal for residents. Key Takeaways New York City is the first municipality in the United States to adopt its own Click to Cancel rule for automatic renewal and continuous service subscriptions. Penalties range from $525 to $3,500 per violation depending on repeat offenses, and businesses may also have to refund consumers. The Roosevelt Institute estimates the rule could save New York City consumers up to $162.5 million a year. Customers who sign up online can no longer be required to cancel by phone, in person, or through another channel. Businesses cannot charge consumers to ship back items they originally received for free. The rule



































