Digital marketing expert Eric Porat gained experience from experimenting with all digital marketing solutions. The results of his exploration are undeniable. He has become an e-commerce and marketing giant, expanding his websites and improving others’. Eric Porat is a force to be reckoned with in digital marketing.
Porat’s career began after he completed a CIS degree at Baruch College. He launched his first website in 2005, but it received little traffic. From there, Porat was determined to figure out how to direct people to his site. Through trial and error, Porat explored all the different types of search engine and traffic optimization while carefully detailing which methods worked best.
Over the next three years, he scaled the site to 70,000 of users per month. As the profile of this site grew, Porat received offers to purchase it. Through this exercise, Porat found a vital takeaway: building a site from the ground up was far more difficult than scaling an existing small website. The three years of experimenting with scaling solutions left him with comprehensive knowledge of how to grow a website’s following, and his newfound understanding of buying and selling sites led him to his next venture.
Porat decided to purchase some websites himself to see if he could scale them the same way he did his site. Over the next decade, Eric Porat bought and sold over 100 websites with Flippa, exceeding $800,000 in transactions alone. Always looking for his next challenge, Porat acquired GeoIQ in 2016. The web-based analytical platform offers real-time analysis for advertisers, blending Porat’s passion for growing sites and digital advertising.
Scaling GeoIQ was a significant challenge, but Eric Porat was up to the task. Many companies were already satisfied with their analytics providers, and GeoIQ’s subscription model made it difficult to convince customers that it was a worthy investment. However, Porat’s experience and keen eye developed a solution.
One year after the acquisition, Porat secured a lucrative partnership with GeoIQ that gave the platform a significant bump in funding. With the additional capital, the brand became a leading force in digital advertising. GeoIQ is currently the leading analytics platform for advertisers worldwide and has over 75,000 users. The company also recently absorbed one of its biggest competitors, Visbrands.
Emboldened by his success with GeoIQ, Eric Porat was on the hunt for his next venture. He founded Vayg Holdings LLC in mid-2019 and One Acquire Media soon after. Vayg Holdings’ first product was a subdomain leasing brand called Vayg Media. Leasing subdomains gave Porat valuable insights into search engine optimization, meaning he could continue his marketing research while growing Vayg Media. One Acquire Media is an online advertising network selling run-of-network and Keyword/URL traffic. Over 80 advertisers currently use One Acquire Media, which is growing daily.
Eric Mitchell Porat is a pioneer in the digital advertising space. His entrepreneurial spirit, hard work, and endless curiosity have already led him to build great things, and he is just getting started. The future is bright for Eric Porat, who is always looking for his next investment.
Published by: Holy Minoza
