Starting a business is never easy, especially if you aspire to belong to the billion-dollar fashion industry. Its ever-changing characteristic depends on what the general public perceives as trendy. In most cases, brands would thrive for a couple of years before eventually sinking to the ground, never to be seen again. Remaining relevant would have to warrant some infallible approach for an operation to prosper in the competitive realm of the industry. For Cassandra Smith, her brand Blanks Galore defies the conventional and continues to advance, all while helping other creatives who aspire to make it big in the same field.
Stemming from humble beginnings, Cassandra Smith launched Blanks Galore after running into many closed doors. Growing the business was never easy for the Atlanta-based entrepreneur, having to overcome numerous challenges along the way before eventually building her business. Using the innovative process of Sublimation, a printing method that transfers a given design from a sublimation paper onto a piece of fabric or material using pressure and heat, Blanks Galore cements its reputation as a groundbreaking brand.
“When I began my journey, even getting information was tough. There were many times when I felt discouraged but never deterred, stressed but never hopeless. At some point, my voyage resulted in me making avoidable mistakes along the way. However, I learned from it and persevered,” Cassandra shares, adding that cracking the code allowed her to be able to create an easier path for people just like her. Considering that the market lacked the resources to help creative individuals, Cassandra curated a top-class team of experts in every business area to help them reach their goals of turning their hobbies into profits.
Cassandra does not shy away from competition, and her driving edge comes from the hardships she has had to endure before establishing her celebrated brand. “Two years ago, I was homeless. I performed my online virtual classes in hotel rooms, teaching people how to sublimate on my blanks and answering their questions,” she recalls. Growing up in a single-parent household has made Cassandra determined and resilient, adding that seeing her mother work so hard to provide for seven of her children has helped shape her outlook in life. Her past experiences are one of the more prominent reasons she launched a virtual online course in the hopes of assisting others who are in the same predicament as she was two years ago.
Through the Crafters Mastermind Crafts and Business Course that she has launched, Cassandra is changing many lives as her virtual course continues to help creative entrepreneurs turn their passion into profit. The system provides over 140 different tutorials on various crafts that are detailed and comprehensive. Opting for a more community-driven environment, taking the course will also allow individuals to access an exclusive Facebook Group Community to communicate with like-minded course-takers, participate in various activities, and much more.
At the top of her game, Cassandra hopes to expand Blanks Galore’s reach and establish more franchises worldwide. She also aims to help more people who aspire to make it big.
Check out Blanks Galore’s website to learn more about Cassandra and her advocacy.
