We have all been there. Shuffling from one foot to the other in the cosmetic aisle as you try to choose the right makeup products that would help achieve that flawless face beat without breaking the bank. To help bridge this market gap between affordability and purchasing the right products, Demiere Cosmetics, a leading makeup brand, launched multi-functional custom kits that help consumers achieve the perfect face beat that fits their lifestyles and inspires confidence in every look.
Established in 2009 by industry expert Demi Howell, Demiere Cosmetics is a cosmetic brand on a mission to revolutionize the cosmetics industry by simplifying the makeup process from beginning to end while catering to all women, skin tones, and skin types. “We create custom looks for our consumers. They deserve to look and feel their best without the hassle of having too many products that they don’t need!” the brand representative shared.
As a leading brand in the industry catering to all skin tones, especially the darker complexion, what makes Demiere Cosmetics more distinct is its minimalistic approach to purchasing and the makeup application itself. All of the brand’s products, including concealers, mascara, eyeliners, lip products, and more, are multi-functional, which cuts down on having too many products.
One of the brand’s most distinct products is its custom kits, a cosmetic wonder that gives new meaning to ease and convenience. Specially crafted for the everyday woman, high fashion model, and everyone in between, the kits are magnetic, refillable and interchangeable so consumers can create multiple looks with one kit and cut down makeup application to 10-15 minutes.
Additionally, Demiere Cosmetics also has a subscription tutorial platform where customers can learn how to apply their makeup. “All of the tutorials are geared specifically to our line, so you won’t feel intimidated while learning how to do your makeup,” they shared.
In an interview, professional makeup artist, hairstylist and founder of the company, Demi Howell, shared the personal experience that inspired the creation of the custom kits. She said, “when I was a consumer, I would purchase every product known to man. They looked pretty, but I would find myself only using my favorite few and had no idea how to apply them.”
She also shared her professional experience finding the right shades for her clients. “When I launched in 2009, there weren’t a lot of brands that catered to all skin tones, especially darker-skinned complexions. So I would find myself having to mix or not having the perfect shade to use on my clients. So it was important to have shades for all skin tones,” she said.
As a brand that prides itself on providing customers with solutions that make applications more of a lifestyle implementation over a chore, Demi Howell and Demiere Cosmetics have big plans for the coming years. The brand aims to continue providing a personalized experience for every customer, making them part of an enclosed community while expanding its reach nationwide.
