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In the world of private money lending, competition is fierce and sourcing leads is often the most demanding aspect of the job. This traditional model has been flipped on its head by Michael Mikhail, CEO and Founder of Stratton Equities, who has redefined the way leads are generated and managed within the industry.
Michael Mikhail has innovatively created a unique platform, which functions as a lead-generating and digital marketing powerhouse. Most private money lenders heavily rely on their Loan Officers to generate leads, engaging in laborious tasks such as making cold calls, knocking on doors, and networking extensively. Mikhail, however, devised a system where leads come to Stratton Equities daily, eliminating the need for loan officers to hunt for new business.
The platform Mikhail established is far from ordinary – it’s a powerful, high-performing tool that generates an abundance of organic leads daily. It is purpose-built to support the sales team and significantly outperforms any other private money lending company’s strategies. This influx of leads not only boosts the company’s performance but also enables aggressive hiring as the new officers can be confident about having ample opportunities once they’ve completed their training.
Additionally, Mikhail’s platform provides Stratton Equities’ loan officers access to the largest collection of nationwide private money and NON-QM mortgage loan programs under a single umbrella. This allows them to effectively serve real estate investors, entrepreneurs, and mortgage borrowers with diverse needs.
Mikhail is lauded for his relentless dedication to delivering stellar service and driving success for his loan officers. He has set lofty standards for himself and his team, continually challenging the status quo and exploring innovative solutions. His tireless efforts have propelled Stratton Equities to become a leading player in the private money and NON QM mortgage lending industry, underlining its reputation as a trusted and inventive firm.
Fuelled by a high level of expertise, state-of-the-art technology, and a customer-first approach, Stratton Equities has significantly extended its market reach and influence. They strive to reach an ambitious target of $1.2 billion in closed loan volume annually or $100 million monthly. As part of their ambitious expansion and growth plans for 2023, they are fortifying their team with experienced Mortgage Loan Officers.
This reputation and success have not gone unnoticed. In 2021, Forbes Magazine recognized Michael Mikhail in their “The Next 1000” list, which celebrates individuals redefining what it means to build and run businesses today. Additionally, NJBIZ, New Jersey’s leading business journal, included Stratton Equities in their Top 250 Privately Held Companies for 2021. They also honored Mikhail as one of their 2022 Leaders in Finance, and he was nominated for the prestigious Ernst & Young Entrepreneur of the Year program.
In essence, Stratton Equities, with Mikhail at the helm, has created a unique paradigm in the private money lending space. It has set new benchmarks for operational efficiency, client service, and growth potential by harnessing the power of digital marketing for lead generation.
About Stratton Equities
Stratton Equities is a premier nationwide private money and NON-QM mortgage lender. Specializing in niche loan programs, they cater directly to entrepreneurs, real estate investors, mortgage borrowers, and industry professionals. The company aims to streamline the lending process and boost financial success for its clients, working towards a staggering $1.2 billion in closed loan volume annually. Stratton Equities combines cutting-edge technology and a wealth of expertise to provide a comprehensive range of loan options under one roof.
Visit the Stratton Equities website at https://www.strattonequities.com and follow their social media platforms for more information: Instagram, Facebook, and YouTube @StrattonEquities, LinkedIn @stratton-equities, and Twitter @Strattonequity.
