By: Samantha Draxler

In the ever-evolving landscape of New York fashion, where trends come and go with the seasons, one name is often recognized for her consistent dedication to personalized style: Ari Rosmarin. As the founder of SHOP-ARI, a bespoke styling service, Rosmarin has developed a reputation for helping to transform the wardrobes—and lives—of men across the city, one tailored outfit at a time.

A Stylist’s Genesis

Rosmarin’s journey into the world of fashion was serendipitous yet felt somewhat inevitable. At the tender age of 12, she took on her first client—her father, a busy finance professional seeking both style and convenience. This early experience sparked a passion that would later grow into a full-fledged career. With over a decade of experience in fashion and retail, including a tenure as the custom sales manager at Trunk Club NYC, Rosmarin developed her skills in understanding individual client needs and curating wardrobes that reflect personal style and lifestyle requirements.

The SHOP-ARI Philosophy

At the heart of SHOP-ARI lies a simple yet impactful philosophy: elevate your style, simplify your life. Rosmarin believes that the perfect outfit can be an important step toward daily success. Her services are designed to reduce the stress often associated with shopping and outfit selection, offering clients a seamless experience that includes personal shopping, closet organization, and custom clothing design.

The SHOP-ARI method is a comprehensive approach that typically begins with an at-home or virtual consultation. From there, Rosmarin and her team manage shopping and custom orders, deliver wardrobe selections directly to clients’ homes for try-ons, and handle any necessary returns. This full-service model aims to help clients focus more on their lives while Rosmarin focuses on their style.

Bespoke Excellence

Rosmarin’s expertise extends beyond ready-to-wear fashion into the realm of bespoke clothing. As a certified custom-clothing expert, she collaborates with Michael Andrews Bespoke, New York’s respected custom tailor since 2006. Here, she applies her attention to detail and strong design skills to create clothing that aligns closely with each client’s style and preferences. The bespoke process involves careful measurements, personalized pattern-making, and hand-crafted garments that seek to reflect the client’s individuality.

Client-Centric Approach

What often distinguishes Rosmarin is her ability to build authentic relationships with her clients. She approaches each styling challenge with both expertise and a personal touch, striving to ensure every wardrobe reflects the client’s unique personality and lifestyle. Testimonials from long-time clients illustrate her influence:

“I’ve been working with Ari for over 10 years now and don’t know how I’d get dressed without her. Not only has she saved me loads of time over the years, but she finds me looks and pieces I’d never pick for myself, keeping me on trend without looking like I’ve tried too hard,” said 41-year-old Kyle.

A Vision for the Future

Rosmarin’s influence extends beyond individual clients to the broader fashion industry. She envisions a future where convenience and personalization play a central role, and where stylists serve as valuable partners in helping individuals build versatile wardrobes that reflect their unique identities. Her interest in sustainability and smarter shopping practices places her among those contributing to a fashion movement that increasingly values quality over quantity.

Style With Substance

Beyond fabrics and silhouettes, Rosmarin incorporates emotional intelligence into every client relationship. She recognizes that clothing is more than just what we wear—it’s how we present ourselves to the world. Whether helping a client prepare for a boardroom presentation, a wedding, or a new season of life, Rosmarin crafts style solutions that seek to elevate confidence, project intention, and streamline decision-making. In a city where image is often important, her work aims to go deeper than aesthetics—it supports personal transformation.

In a city renowned for its fashion-forward ethos, Ari Rosmarin continues to stand out as a notable figure in personalized style and bespoke excellence. Through SHOP-ARI, she is reshaping how style is experienced in New York, demonstrating that with thoughtful guidance, many men can enhance their wardrobes—and their confidence—significantly.