The story behind the brand C-Salts™, a flagship product of Wholesale Nutrition, mirrors the fervency of its mission – to provide unique, high-quality supplements that contribute to better brain and body health. With an emphasis on family values and customer-centered service, the C-Salts™ narrative is a testament to enduring relationships, innovative product development, and a commitment to wellness.
A distinctive brand identity, centered on family values and integrity, underscores the C-Salts™ ethos. Catering to customers’ health needs globally, the brand takes pride in fostering close, personal relationships with customers, some of whom have been loyal to the brand for over 40 years. This deep rapport is reflected not just in their customer service but also in their product line. Of all the products offered by Wholesale Nutrition, C-Salts™ stands out as the most impactful, favored by customers in over 80 countries and all the United States and its territories.
C-Salts™ mirrors the compelling journey of Vitamin C. Human beings, unlike most mammals, cannot manufacture their own Vitamin C and must rely on external sources such as citrus fruits, vegetables, and certain berries or turn to manufactured supplements like ascorbic acid. This key nutrient’s journey parallels the genesis of C-Salts™, a leading product in the world of Vitamin C supplements.
Its inception story features biochemist and author Irwin Stone, known for his path-breaking work on the therapeutic value of larger doses of Vitamin C. His efforts paved the way for Oscar Falconi’s endeavors, the founder of Wholesale Nutrition and the creator of C-Salts™. Impressed by Irwin Stone’s vision of Vitamin C being a major contributor to overall human health, Oscar devoted his life to the study of Vitamin C, so much so that he abandoned a career as a physicist to focus singularly on this pursuit.
Relocating to San Jose, California, in 1967, Oscar Falconi founded Wholesale Nutrition. He embarked on a mission to create a product that incorporated a higher dosage of Vitamin C yet was readily absorbed and did not pose any unwanted digestive side effects. Ideally, a Vitamin C supplement should be tasty, non-acidic, highly effective, and contain just the perfect amount of minerals. And to be considered truly healthy, it shouldn’t contain sugar, sodium, unnecessary additives, preservatives or fillers. With all of this in mind, the birth of C-Salts™ happened.
The early formulations of C-Salts™ weren’t optimal, but Oscar persisted in fine-tuning the formula. The goal was to create a product that was beneficial, refreshing, and enjoyable to consume. After continuous efforts over the years, Oscar managed to create the perfect blend for C-Salts™, which has remained the same since 1980.
Overcoming obstacles and defying conventional wisdom, Oscar successfully combined ascorbic acid with carbonates to create a stable, effervescent product – a previously thought impossible feat. The final product, C-Salts™, was able to be produced in mass quantities, shipped, and stocked on shelves without compromising on quality.
The C-Salts™ formula today is lauded by consumers across the globe, successfully representing Oscar Falconi’s vision of a Vitamin C supplement that is easily ingested, quickly absorbed, and has minimal side effects. The product, renowned for its innovative product design and high-quality formulation, has been recommended in numerous books and journals, including publications by renowned author Dr. Andrew Weil, who called C-Salts™ “The Best Form of Vitamin C” in two of his NY Times best-selling books. Linus Pauling, the only person in history to win two unshared Nobel Prizes, was also a huge advocate and supporter of C-Salts.
C-Salts™ remains a family business run by Phil & Erin Le Breton, who have tried diligently to follow in their late Uncle Oscar’s footsteps. Embodying the brand’s slogan, “Formulated by experts. Backed by science. Decades of results. “C-Salts™ perfectly represents how Wholesale Nutrition has remained a global health guardian for over 40 years. The brand, which prides itself on being the “Junk-Free C”, continues to grow, consistently aiming to leave its mark in the realm of health and wellness for years to come.
Published by: Nelly Chavez
