Dylan Blau stands out as a visionary and a transformative social media marketing genius. Blau’s journey is a testament to innovation, resilience, and an unyielding commitment to empowering others. Through his groundbreaking work, Blau has not only revolutionized the dog training industry but has also pioneered new ways for the food and wine industry to harness the power of social media.
Dylan Blau’s rise to fame started when he was the first dog trainer to stream full lessons and group classes live on Facebook, pioneering the way dog trainers create content. Fast forward to today and he has hundreds of videos with millions of views and teaches others how to do the same. As an internet personality, Blau has faced his share of online challenges, including cancel culture and haters. Yet, he remains undeterred, advocating for raw and uncut conversations. “Haters are part of the process,” Blau asserts, “If you are not triggering someone, your opinion isn’t strong enough.”
This fearless attitude has earned Blau a dedicated following. Known for unfiltered content documenting his dog training career, behind the scenes of his life and political rants, he has garnered billions of views and almost a million followers across platforms like Instagram, TikTok and others (@WeAreDogTraining). His innovative strategies integrating sales systems into his content, set him apart from others simply trying to get their 15 mins of fame in a world of copy cat clout chasing.
Blau’s influence extends far beyond dog training. During the pandemic, when many businesses faced unprecedented challenges, Blau stepped up to offer help to his community. His guidance helped hundreds of businesses, including dog trainers, restaurants, and wineries, pivot to effective social media use, enabling them to thrive despite the uncertainty.
After helping set the standard for dog trainer social media marketing, sales training and business growth he wanted to see if he could use the same strategies to help an industry that was on the decline. The California Wine Industry has been on a severe decline for the last decade or more. “We are no longer in the golden era of wine, but we could be, if we make one significant change. Social media is the future of wine. If used correctly any business can get lots of attention from people who want what you have, you just have to give them a reason to say, “yes!” said Blau. The alcohol industry, a combination of beer, hard alcohol and mixed drinks, spends billions every year on marketing to get people excited about drinking; however the wine industry as a whole barely spends anything.
In an effort to disrupt another industry Dylan has reinvented the @CaliforniaWineList showcasing local vineyards in California that most people have never heard of, giving them a spotlight. His marketing company is currently working with restaurants, wine tasting rooms, vineyards, tea companies, and other businesses in the Monterey County area. He has become a topic of conversation as most people already know him and are excited about having someone here to help. His unique understanding of grassroots old school marketing and how to fuse that with modern social media is genius, allowing his clients to get faster results than his competition.
Dylan is a special type of business consultant having a “Renaissance Man” resume of skills and experiences combined with a love for helping empower people to reach their full potential. Using his knowledge to help businesses quickly acknowledge problems and see opportunities, he comes across sometimes like a young Gordon Ramsey working on Restaurant Nightmares getting everything in line and up to his standards. Anyone who has worked with him would agree he is comedic, enthusiastic and passionate about what he does and his positive energy is contagious!
Blau’s relentless pursuit of innovation is what sets him apart. His ability to adapt and thrive in the ever-changing social media landscape makes him a beacon for others looking to find their voice online. Dylan’s raw documentary style showcasing people in an authentic way allowing genuine moments to occur that happen to go viral can literally work for anyone. There is obviously a lot more that goes into it, Dylan says, “The key to any great viral video is giving people something to strongly agree or disagree with and it all starts with the right question”.
While many creators are shifting their time onto streaming platforms like Twitch and Kick, Dylan continues to push people to have a foundation of content on Instagram and Youtube as his 2 platforms to focus on in 2025. Arguing that while omnipresence is great you have to master 1-2 platforms before you can dominate on 3-5. Blau also pointed out that until the algorithm agrees with you or dictates what you are going to be famous for you have to keep making content and experimenting until your moment comes.
Dylan Blau is more than just an entrepreneur, a dog trainer, a food and wine lover; he is a catalyst for change, a mentor for many, and a thought leader whose influence will be felt for generations to come.
For those looking to navigate the complexities of social media while also trying to grow your business, Dylan Blau’s insights are invaluable. His pioneering spirit and unwavering commitment to authenticity serve as a guide for anyone seeking to make a meaningful impact online. To learn more about Dylan Blau and his innovative approach to dog training and social media, visit DylanMaxwellBlau.com.
