Ever wondered how to get your name in the spotlight without sounding like a broken record? The Empathy Firm, led by the savvy Grant Lira and his brother Gavin Lira, shares powerful insights on leveraging online media features to pitch yourself for speaking engagements, press coverage, and podcast appearances. Here’s how to transform your visibility strategy with a press kit that packs a punch.

Building an Effective Press Kit

A press kit isn’t just a fancy collection of your accolades; it’s your media portfolio, the gateway to speaking opportunities, media placements, and podcast invitations. According to Grant Lira, a well-rounded press kit includes your bio, notable achievements, publications, podcasts you’ve been featured in, contact information, and media-friendly images.

Grant emphasizes simplicity and effectiveness. 

“It doesn’t have to be fancy. The point of having this press kit is to have one concise place with all the relevant information about you that someone might need,” he advises. This approach makes it easy for media professionals to understand who you are and what you bring to the table quickly.

The Power of Self-Pitching

Self-pitching can seem daunting, but with the right approach, it can be incredibly effective. The Empathy Firm provides a template for pitching yourself, which you can tailor for podcasts, media placements, or speaking engagements. Here’s how you can do it:

Subject Line Example:

Hey [THEIR_NAME], we should work together!

Body Example:

Hey [THEIR_NAME],

I hope you are well. [CUSTOM_LINE] (example: Your podcast that you had with Greg Buffer was amazing. The #1 takeaway for me was what you guys had to say about sleep. It’s way more about the quality of sleep than it is about just getting in bed at the right time. I’ve been sleeping better since implementing this.)

I’d love to be a guest on the show as well, but I’m sure you get lots of these messages so I want to very clearly lay out how I am going to make this a big win for you.

Most importantly, I know I could provide value to your audience on our episode because I have [RELEVANT_ACCOMPLISHMENT] (example: built a 7-figure business in 2 years, generated more than $100 million in revenue for our clients, and I’ve been on 6 podcasts before that have all gotten great feedback.)

Growing your show is also a priority to me as I want to give more than I take. I have X number of followers across my Facebook, IG, and LinkedIn (and I’ve never bought followers). I will be taking clips from this show and having our editor create short-form video content to help promote your show.

On top of this, I’ll also be putting paid advertising behind it to retarget all my followers, who trust me, to make sure they are exposed to your podcast.

And when the episode drops, I’ll be sure to share this with my email list of Y people.

If you’re interested, you can see my full bio, as well as the other podcasts and media features I’ve gotten on my press kit here: [PRESS_KIT_LINK]

I look forward to your reply and a chance to be a guest on your show.

Best,

[SIGNATURE]

Pro Tip for Success

Grant Lira shares a golden nugget for improving your success rate: build a connection before reaching out. “Follow this person on social media and comment on their posts for 5-15 days before reaching out via email,” he suggests. Avoid generic comments like fire emojis; instead, leave meaningful remarks that show you’ve engaged with their content. 

For example: 

“Great advice, [NAME]! I’ll be implementing [RELEVANT_DETAIL] today with how I approach [RELEVANT_DETAIL].”

An easy way to keep track of potential connections is to add them to your ‘Favorites’ on Instagram. This allows you to filter your feed by your ‘Favorites’ and make daily commenting more manageable.

Final Thoughts

In the competitive world of media and public speaking, a well-crafted press kit and strategic self-pitching can set you apart from the crowd. The Empathy Firm, under the guidance of Grant Lira and Gavin Lira, offers invaluable advice on maximizing your media presence. By following their insights, you can ensure that every opportunity is a step toward greater visibility and credibility.

So, start building that press kit, tailor your pitches, and watch your media presence grow. With these strategies, you’ll not only get noticed but also respected and remembered in your industry.

Published By: Aize Perez