The creation of alcoholic drinks is perhaps one of the oldest industries, with some evidence dating as far back as 5000 BC. Because of this, it can be pretty set in its traditional ways. However, visionary entrepreneur and drinks connoisseur Trea Feist believes innovation is essential. As such, he has created the revolutionary brand Dank Vodka.
The former military man was a bartender for ten years and also dabbled into bar managing and beverage consulting. Being an expert in the field, the dynamic individual sought ways to elevate the liquor space, and his research led him to terpenes.
Terpenes are aromatic compounds found in many plants, such as the zests in citrus rinds and the sweet smell in other plants like roses. They are commonly used in various items like essential oils, lotions, and cooking products. But no one has incorporated them in liquor before.
Sharing his remarkable journey of discovery, Trea Feist said, “I started doing some market research. I found citrus-based terpenes that are added to cannabis for extra aroma and medicinal properties. So now I take those exact same terpenes specifically designed for a lemon haze plant and put them into our vodka.”
Because of the founder’s ingenuity and determination, he has created a one-of-a-kind vodka that uses Lemon Haze. On top of that, Dank Vodka spirits have zero added flavors, sugars, or by-products since terpenes are naturally sweet, full of flavor and aroma.
Aside from its innovative recipe, what makes Dank Vodka stand out is its unrivaled quality. Unlike other brands with grainy or ethanol smells, its products have little to no odor with only hints of citrus smells. In addition, it does not have any harsh taste that burns the throat.
What motivated the entrepreneur to pursue the brand was the absence of premium vodka on the market. He explained, “I like whiskey, gin, tequila, rums, but I don’t have any vodkas that I can sip on. So I wanted to make a vodka that was so smooth, creamy, and soft that you can sip on it without having to add any sodas or anything to it.”
Due to this, Dank Vodka is shaping up to be the most versatile liquor in the market. It makes for an excellent base for cocktails such as margaritas and mojitos. People can also experiment and make their own drinks. For example, mixing it with sparkling water and adding limes for a boozy lime soda. Even adding water to the liquor will make it taste like lemon water. The brand also encourages creativity and shares exciting ideas for unique drinks on its Instagram page.
Ultimately, Trea Feist has created an incredible brand that will revolutionize the alcohol industry. Moving forward, the outstanding individual plans to scale Dank Vodka’s success even further. Furthermore, he hopes that the product will become a staple in bars and homes worldwide. Trea has teamed up with Zack “ROI” Williams as the CMO to make Dank Vodka a household name.
Above everything, Dank Vodka is created with love and care for those who truly appreciate quality in life. As such, the brand always reminds its consumers to #DankResponsibly.
