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November 12, 2024
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Jewelry with souls: An interview with the President & CEO of Altier Jewelers

Choosing the right jewelry that complements your outfit is an art. People just don’t buy jewelry as an accessory, but they get statement pieces that tell a story, have an identity, and match their style and personality. Every ornament you own is different from the other and has its own legacy. From where it has originated to the path it took to get to you to the person you would want to pass it on to, all items are well thought out and have a meaning. 

 

While shopping for jewelry, you don’t just buy it randomly; either you have a family jeweler or someone you trust blindly. And trust is exactly what Altier Jewelers provide their customers. Altier Jewelers was the very first jewelry store in Boca Raton, which was founded by Joseph and Marjorie Altier in 1960. Cutler Altier, a third-generation grandson of the original founders, currently owns and runs Altier Jewelers. This 50-year-old history has allowed them the opportunity to provide people with vintage pieces that embody their definition of elegance, beauty, and grace. They love helping people find their perfect high-end jewelry, too.

 

Talking about Altier Jewelers, Cutler shares,I am the third-generation owner along with my brother William and my oldest son Tristan. We are authorized dealers for many jewelry and watch lines such as Gucci, Roberto Coin, Cartier, and most notably, Patek Philippe.” 

He further went on to say, “We have had the Patek Philippe watch line for over 50 years. Our deep roots within the Boca Raton community have yielded us multigenerational clients, as we have built the business with a flawless reputation of service, integrity, and trust.”

 

Having watch and jewelry experts along with gemologists who are GIA Graduates, Master Jewelers, and watchmakers, Altier Jewelers remain committed to keeping the traditions alive while not compromising on quality. Moreover, their satisfied clients vouch for their customer care. They are service-focused, and just like they were almost 60 years ago, they are still a family-owned and operated business.

 

This is not all! They also provide on-site services, including watch and jewelry repair,

customizing jewelry designs, and much more. With pieces to match nearly all budgets, their inventory is vast, and their ability to source unique items is second to none. If you are on the lookout for a jewelry outlet where you can find watches by Patek Philippe, bands, and pendants studded with glimmering diamonds or stunning earrings, Altier Jewelers is the right choice for you.

 

As far as the luxury brands are concerned, Cutler Altier emphasizes, “Aside from having Patek Philippe and Cartier, all of our products are available with our surrounding competitors, and that is a fact. The only thing that separates us from everyone else is our level of service. We have clients, not customers.” He continues, “We go out of our way to create a personal relationship with each client and above and beyond to deliver an experience, unlike any other stores that they have visited in the past. We understand how busy our clients can get, and we make their purchases effortless with in-person hand deliveries to their office, home, or anywhere in the world.”

 

Over the years, there have been some tremendous changes in the landscape of the luxury watch and jewelry industries. It is no secret that jewelry and watch trends change on an annual basis, which is mainly influenced by celebrities. In recent times, marketing strategies related to watches and jewelry have also dramatically shifted from print advertising to digital and social media outlets. With the digital and social media trends up-ticking, many brands have directed their sales to a digital platform and do not see a future in brick-and-mortar storefronts. 

 

Fortunately, the brands that Altier Jewelers represent understand the importance of an independent storefront. That is because they want to create an intimate and unique experience for clients who wish to view their products in person and decide whether they want to invest only after wearing them themselves. This need for the clients to hold the jewel piece or watch in hand, feel it and then make a decision has made jewelry stores relevant even today. And since the idea is not going to change in the future, these stores are here to stay for good. 

 

Altier Jewelers have a wide range of celebrities as their clients, ranging from singers, actors, artists, and political figures, yet they pay the same attention to every client irrespective of their fame and status. “We have some celebrity clients that are global icons. Some of these clients are the most gracious and kind people I have ever had the pleasure to deal with, and we are very fortunate to have the relationships with them,” reveals Cutler Altier. “These clients have not used their fame to better position themselves for hard-to-get products; they just want an authentic relationship with a jeweler they can trust. With that, I do not use my relationship with them or the pictures to elevate our social media feeds. We treat all of our clients with utmost respect and appreciation for their business and operate with absolute discretion,” he stresses on a parting note.

(Ambassador)

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