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Kenneth W. Welch Jr., inventor and entrepreneur, has recently acquired marketing firm Moxie Media Marketing (MMM) alongside the company’s global spokesperson, Jessica Ann Greenwalt. This surprise strategic move represents a bold pivot into the digital media sphere for both leaders, each bringing their unique strengths to disrupt traditional marketing narratives.
Under Welch’s direction as new MMM’s CEO, the company aims to leverage its creative advertising talents to showcase brands and causes that resonate with rising consumer consciousness. Moxie’s campaigns will highlight eco-friendly companies and products as well as advocate for broader sustainability policies and social impact messaging. “It’s not just about selling a product; it’s about advocating for a lifestyle, a cause, a sustainable future,” Welch explains.
Rather than just grabbing customer attention, Moxie strives for nuanced brand storytelling that drives meaningful conversations. “It’s about creating a dialogue, not a monologue,” asserts Welch. This emphasis on authentic engagement and speaking to core values promises to shake up the digital marketing status quo known more for superficial metrics.
Yet, if anyone is up for this kind of trailblazing challenge in communications, it is Welch and Greenwalt. Both founders capped a successful 2023 by funding ambitious environmental projects and nonprofit initiatives before transitioning leadership at Moxie. A glamorous year-end gala spearheaded by Greenwalt raised $15 million for Global Oceanic Corporation’s sustainable energy technologies. She also secured $40,000 in donations for her own nonprofit mental health foundation, Just In Time to Save a Life, at the celebrity-studded event.
Greenwalt’s suicide awareness charity then met its lofty $100,000 annual fundraising goal through additional creative programming and campaigns in 2023. This includes university campus walks, media interviews, and the show-stopping McKissic Springs “Cold Plunge Challenge” engaging hundreds around mental health stigma. Greenwalt herself stays busy as the face and voice of these mental health efforts while also growing her hair, beauty, and fashion small business enterprises.
Her indispensable role as dynamic Moxie spokesperson ensures compelling, consistent messaging across the agency’s client campaigns and brand building. Greenwalt lends vital authenticity and passion to Moxie’s mission of nourishing digital conversations on social impact.
New CEO and owner Welch, meanwhile, maintains his innovative momentum across other ventures when not charting Moxie’s purpose-driven course. His patented hydroelectric designs and renewable energy solutions earned Global Oceanic Corporation millions in investment capital in 2022. This funded expanded research and facilities for the company’s wave energy conversion technology. With Global now planning for a major public stock offering in 2024, Welch expects to commercialize and scale these revolutionary marine renewables inventions.
Moxie Media Marketing itself also closed 2022 on a lucrative high note, as funds raised at the gala event fueled growth. Beyond supporting Global’s expansion, the millions collected empower Welch and Greenwalt to evolve Moxie’s capabilities to match their groundbreaking vision for digital brand storytelling. The agency invested in specialized social media software set to launch soon, while angel investors contributed $3 million to scale operations.
Welch also plans to connect Moxie’s creative advertising strengths with an in-house sustainable product design vertical as client offerings broaden. With eyes set on CPG campaigns especially, Moxie will conceptualize and incubate new eco-conscious brands for audience-relevant messaging. “The challenge is to cut through the noise, to harness the power of digital platforms by driving a narrative that’s compelling and real,” Welch says.
This integrated strategy combines purchasing purpose with community engagement for maximum impact. Moxie’s portfolio of sustainability-centered client services and its own nascent green product lines will then feed seamlessly into the startup social platform. This latest technology investment integrates previously disjointed features to optimize branded community building and social listening.
As Moxie Media Marketing evolves beyond a conventional digital marketing provider towards an innovative purpose-driven “movement,” clients and investors are eager to participate. All eyes look expectantly to iconoclast leaders Welch and Greenwalt as their newest venture revolutionizes brand storytelling across interfaces. If past triumphs indicate anything, this maverick duo appears poised to soon reinvent digital communications altogether!
