The techno and electronic industry is all the rage nowadays and is considered one of the most exemplary forms of music that connect people across the globe. The love for techno music continues to grow because it’s addictive, energizing, and gets the dopamine flowing. Besides, who wouldn’t want to dance the night away with a group of like-minded individuals?
Like other genres of music, such as heavy metal, pop, and punk rock, the electronic music industry also has a massive following. But what unites them apart from their intriguing taste in music is the ability to transcend the boundaries set by the world. If you are a techno music lover, we would like to introduce you to a clothing brand that will help connect you to the rave industry!
NewMinatis is a US-based clothing brand that was launched with the motive to combine art, fashion, and people into one. With a mission to create a unique clothing label that brings together enthusiasts of dance and music, the brand is targeting people who are a part of this community. Since the creators of NewMinatis are also avid participants of electronic music festivals, they deemed it fit to launch a distinctive brand to pave a new way for the community to remain united.
The assortment by the brand comprises reconstructed material that gives people all around the world the opportunity to express themselves and the love they possess for techno music. Unlike the fashion trends followed by the masses, NewMinatis targets its diverse audience based on their interests. For instance, the theme used for the collection of the brand is dark and monochrome to reflect the underground techno music industry. The outfits are also unisex and can be considered works of art.
Though the attire is not for daily wear and mostly targets people visiting festivals, the thought behind each outfit gives a unique personality to the brand. This is not all! The brand is planning to introduce a new feature, where those opting NewMinatis creations will also receive a complimentary kit of festival accessories and membership cards for the community. With this card, customers receive special discounts on different products by the brand as well as entry tickets to various events across the world.
Sounds great, doesn’t it? Well, the team of NewMinatis has been working on several collaborations for months to give life to this unique community. This includes a collaboration with the event company ‘Rewoke Bali.’ Apart from that, NewMinatis also hosted an event with DJ Caiiro to market the clothing label on a larger scale.
Even though the NewMinatis is a brand that is up against hundreds of famous clothing labels, the creators do not fear the competition. NewMinatis truly has something no one else has – a connection with techno music and a business model fuelled by passion and devotion. They also have a rich database and strong connections with influential individuals belonging to the house music industry. This means several interesting collaborations and offers will be introduced soon! Moreover, they plan to hold fashion shows for the brand in clubs and join forces with upcoming events to sell their products.
The best part is, NewMinatis is also focused on countering the growing problem of climate change by pledging a fraction of the brand revenues to help remove carbon from the atmosphere. The inclination towards protecting the environment comes from the brand’s philosophy of responsible leadership, ethical decision-making, and environmental and social contribution.
Are you still wondering why you should choose an interesting design by NewMinatis? It’s because the brand’s motto is to form a community of unity with their fashion and create a space free of judgment. While being a part of some grand events and providing festival equipment to customers is just the initial step, NewMinatis has the potential to give birth to an international community free of biases and discrimination. And it won’t be wrong to say that NewMinatis is all set to become a new way of life!
