In a world dominated by fashion trends and societal norms, one fearless individual has dared to break the mold and create a brand that celebrates the true essence of self-expression through clothing. Jade Turner is the visionary behind Vibez Apparel, a streetwear brand that is revolutionizing the fashion industry one unique design at a time.
Jade Turner’s journey from a Criminal Justice graduate to a fashion entrepreneur might seem unexpected, but it showcases the power of following one’s passion and creative instincts. Born and raised in the vibrant city of Carson, CA, Jade knew she had a flair for fashion from a young age, particularly for streetwear and oversized clothing that allowed her to feel comfortable and confident in her skin.
“I was always into fashion growing up, but mainly streetwear and oversized clothes,” Jade recalls. “I would get dressed based on how I was feeling and what I felt most comfortable in.”
But it wasn’t until the summer of 2020 that the idea for Vibez Apparel truly came to life. Fueled by the inspiration she found in her peers who were making waves in the fashion industry, Jade decided it was time to create something that spoke to her unique style and resonated with like-minded individuals
“I noticed other people posting their merchandise on social media platforms around 2014,” she explains. “I came up with a brand name and logo but did not feel confident enough to start, and I didn’t know where to go to get the shirts done. So, I let that idea fade away until the summer of 2020 came, and I had created the perfect brand name and logo that turned into what is today, Vibez Apparel.”
At the core of Vibez Apparel is the idea that “Fashion is Art.” For Jade, fashion is a blank canvas upon which individuals can paint their emotions, expressing their mood and energy through the clothes they choose to wear.
“Fashion is art, meaning it doesn’t have to make sense to anyone else but you,” she passionately declares. “Our bodies are the canvas, and our clothes are the paint. Vibez Apparel represents me and everyone else who feels that dressing is based on your energy and mood.”
Vibez Apparel’s logo, an ankh transforming into an anchor, symbolizes knowing oneself while discovering the strength to overcome life’s obstacles. It encapsulates the brand’s mission of promoting self-expression, confidence, and staying true to one’s unique identity.
“We believe in being confident in who you are and what you wear so that you will not fall into fashion trends that come and go,” Jade explains. “VA ultimately represents being strong and staying true to yourself, despite the influence of social media and what society deems as trendy or popular.”
Vibez Apparel’s market is as diverse as the brand’s designs, ranging from ages 18 to 65 within the United States. While the majority of the audience comprises males between 18 and 35 years old, the brand remains inclusive and welcomes everyone, regardless of gender or background.
“Our target audience is for everyone,” Jade clarifies. “All our items are unisex and can be worn by anyone who is into the streetwear fashion culture. As the brand grows, we will incorporate clothing articles specifically geared towards gender style and preference, although we consider Vibez Apparel an all-gender based brand.”
In a world inundated with fast fashion and mass-produced clothing, Vibez Apparel stands out by offering custom in-house designs crafted with love and care by Jade herself. Each piece reflects her artistic vision and aims to inspire wearers to embrace their own creativity and unique sense of style.
“I want my brand to leave an impact on everyone who not only loves fashion but loves being confident in whatever they wear. Vibez Apparel will be a household name with all essential clothing items and accessories for everyone to enjoy,” says Jade.
Vibez Apparel has come a long way since its inception in 2020. Starting with just t-shirts and hoodies as the foundation, the brand now boasts an extensive catalog featuring jogger sets, hoodies, and a range of other items. As the business continues to grow, Jade has ambitious plans to expand the collection and introduce new exciting designs.
With a strong emphasis on utilizing social media platforms to connect with customers and share relatable content, Vibez Apparel has garnered attention not only in its home state of California but also across the East Coast and Southern regions of the United States.
Fashion is art, and there are no rules to how you should dress. Vibez Apparel is not just a clothing brand; it’s a movement that empowers you to be yourself unapologetically. As Jade Turner herself proclaims, “You can do whatever you set your mind to and believe that anything is possible. Understand that you must be intentional about what you do and what you put out into the universe. Vibez Apparel will be a testament to the power of self-expression through fashion, inspiring others to paint their own masterpieces on the canvas of their bodies.”
