Despite an emphasis on the speed, durability, efficiency and technological advancement of their products, the automotive industry is still quite old-fashioned. However, Lubinski Group, one of the oldest and largest car importers in Israel, importing and selling brands like MG, Opel, Citroen, Peugeot, and DS, started providing their customers services digitally in 2018. In 2020, as the COVID-19 pandemic spread, they had to quickly adapt their company strategy to a new reality, while still providing their potential consumers with a safe, convenient, and efficient buying experience – in particular, the company was looking to drive consumer interest in their MG electric vehicles.
Lubinski utilized a sponsored content campaign through Taboola on premium editorial sites in Israel to reach a high volume of potential consumers interested in buying a car. Clicking on the sponsored content drove consumers to a landing page where they were met with two calls-to-action (CTAs), “coordinate a test drive” or “make an online purchase”. Lubinski Group would then attempt to convert these leads into meetings & sales. Working with Taboola, a full 30% of leads driven by the sponsored content campaign were converted to meetings and the rate of meetings converted to actual sales was 7.7x higher than on any other platform.
Other solutions, like Taboola Video and Taboola Pixel, have also provided impressive metrics to businesses in the automotive space. Mercedes-Benz Mexico utilized Taboola Video to promote the launch of the new A-Class Sedan model, via the implementation of a 60-second video designed to capture the attention of potential prospects. This was twinned with the use of Taboola Pixel, code that helps advertisers measure and optimize across their marketing funnel and build custom audiences in a campaign, ensuring optimal completion rates. The results were quite impressive:
● 73.18% Visibility rate, above the 60% benchmark in Mexico
● 1.11% Clickthrough Rate (CTR), an 130% above the average CTRNissan in 2021 also opted for Taboola Pixel to drive traffic to their website and to the car models they wanted to promote, due to their desire to gain high-quality traffic. Sponsored content campaigns drove traffic directly to product pages for models such as Qashqai, Juke, LEAF, Xtrail, and Navara where interested consumers could view pricing and request a quote The results speak for themselves: in the past year, Nissan was able to reach 24,000,000 potential customers and saw over 174,000 clicks utilizing Taboola services.
