Influencers on social media are the new celebrities. Their reach spans globally, and their posts often influence the purchasing decisions of thousands. As a result, brands are increasingly using influencers to spotlight and market their products. Influencers make enormous revenue from these deals, so many people yearn to be in their position. That being said, to become an influencer and establish a strong presence in the social media industry, one must follow several guidelines. This includes understanding your niche, optimizing your titles for search engines, and creating quality and unique content.
Daelan Mangapit is a and influencer who excels at all of the above. His success speaks for itself as he has over 100,000 subscribers and has gained millions of views on his videos. Daelan’s current fame is a reflection of his understanding of the gaming genre and content creation space.
However, one does not start as a master of their craft. It takes years to build a solid foundation. So to understand how Daelan got to where he is today, one needs to know where he began.
In 2010, Daelan saw popular content creators playing video games, enjoying themselves, and making a career out of it. Hoping to do the same, he created his YouTube channel.
Daelan knew that playthrough videos were the most popular to watch in the gaming genre. So he began uploading his gameplays of popular titles such as Tekken, Assassin’s Creed, and Dishonored. Moreover, because Daelan understood that montages were popular in the gaming community, he taught himself how to use Vegas Pro and Adobe After Effects to produce cinematic films.
In addition to understanding what his genre on YouTube found most entertaining, Daelan knew that to gain an audience, he would need to entice people to click on his videos if they ever appeared on their homepage. Thus, Daelan taught himself how to make intriguing titles and descriptions that would pique the curiosity of onlookers. For example, instead of bland titles such as “30 Kill Game”, he would title his video “You Will Not Believe What Happens in This Video!”
Lastly, Daelan knew that he would have to make his content unique for his channel to stand out from the crowd. Daelan did this by emphasizing his naturally nonchalant attitude in his videos. Daelan felt that the YouTube community was saturated with individuals who were chaotic, dramatic, and over-the-top in their videos. So, if he made the atmosphere of his videos calm and carefree, his videos would be unique, and he would be able to establish his own identity on YouTube.
With Daelan’s solid foundation in content creation established, from 2010 to 2016, he gained 5,000 subscribers and averaged a hundred views per video. This small sign of success showed Daelan that he was onto something; thus, he kept working on perfecting his craft.
In 2017, Daelan’s dedication paid off as his videos started gaining traction. His playthroughs, most notably of Black Desert Online, earned millions of views and garnered attention from some of the community’s top creators. This brought Daelan to over 30,000 subscribers.
Daelan would continue honing his knowledge as a content creator for the next few years. By 2022, his channel would have over 100,000 subscribers and millions of views.
Today, Daelan is recognized as one of YouTube’s top creators because of his effort and work in understanding his craft. He understood how to make his videos engaging, accommodate the needs of his audience, and make his videos appealing. These skills allowed him to be extraordinarily successful and garner an enormous presence in the social media space.
