
TJ Maxx Bets Big on Manhattan With Herald Square Flagship Revival
After more than a decade on the sidelines of New York City expansion, TJ Maxx is making a decisive return to the city’s retail core. The off-price giant has signed a lease for a 40,000-square-foot flagship store at Herald Towers, marking its first new NYC location in over ten years and one of the largest retail leases in Manhattan since the pandemic. Set to open in late 2026, the store will anchor the iconic Herald Square district, a crossroads of transit, tourism, and commerce that has long defined New York’s retail identity. The move sends a clear message: major national retailers are once again willing to place long-term bets on Manhattan foot traffic. A Strategic Return to 34th Street For years, Herald Square wrestled with rising vacancies as remote work and shifting consumer habits reshaped Midtown retail. That landscape is now changing. TJ Maxx’s commitment reflects a broader rebound in leasing activity along 34th Street, fueled by







































