Understanding one’s market is an in-demand skill set that many professionals lack and are willing to break the bank just to learn and acquire the requisite skill.At the same time, to understand one’s industry is to know the industry and the market inside out, know what sells what doesn’t, and, more importantly, help the industry crack the code. Known in various quarters as the “DMG” or the Dental Marketing Guy, Justin, without a doubt, understands marketing, and more importantly, he has figured out a way to help dentists scale their business marketing and convert them into leads and sales through the use of Search Engine Optimization.
Justin is an SEO expert who teaches dental professionals to become patient magnets and attract new patients. By teaching dentists and marketing professionals about various marketing topics and techniques that culminate in converting search engine leads into sales, DMG is revolutionizing the marketing space for dental health professionals by bridging the gap between marketing and providing health care.
DMG is fast becoming a well-established brand of repute, and unlike other marketing agencies and companies in the industry, DMG is built solely on the reputation of the founder and CEO. According to Justin, “I won’t cold call you. I don’t take out huge ads just to show you my logo. Instead, I contribute. I teach. I want you to feel comfortable with the direction your marketing is heading.” He said of his method of operation.
For DMG, Justin is committed to creating a simple but effective dental marketing strategy that helps reduce confusion in the minds of the consumers. Undoubtedly, DMG operates on a distinct model and rightfully so is the first and only marketing company operating on such level, a move that has earned the brand and its founder features in several marketing and dentistry magazines and websites, “Many dental marketing companies turn to me for advice on how to attract new dental patients from Google. My goal is to help you become educated on what the path of least resistance is in marketing in your community.”
For Justin, the decision which culminated in the establishment of DMG began with a life-long association with marketing and dentistry because they represent an opportunity to create real-life value for people who need dental care and access good clinicians while at the same time driving new patients towards dental clinics and increasing productivity.
With heavy reliance on keywords, DMG brings to life his clients’ desire to be visible on search engines. He described his clientele as a match made in heaven because by working with the best minds in the dentistry industry, he uses his SEO skills to transform their businesses and popularity on Google. He also created the first dental SEO course titled “Invisalinks Method,” which includes proven and effective marketing strategies “velscoping your keywords.”
“While I only work with one dentist per geographic area, I can at least point you in the right direction (if I’m already working with another dentist in your neighborhood).” He concluded.
