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Business development is at the heart of any successful enterprise. It requires the right people to identify and capitalize on potential opportunities, create partnerships, and open up new markets. Having the right professionals to handle business development is essential for any company to achieve its goals and maximize profits. With their expertise in strategy, marketing, and finance, business development professionals can help companies achieve long-term success. Here, we will introduce five business development professionals who have made a name for themselves in the industry, and provide a few recommendations and advice from each of them.
Heather Deggans
Heather Deggans is the VP of Go-To-Market Strategy for Microsoft’s Global Partner Solutions. In this role, she is responsible for leading a team to empower partners to market, sell and deliver the unique value of the Microsoft cloud across prioritized industries. Deggans has a wealth of knowledge related to go-to-market strategies and has developed a strategy for Microsoft that is focused on customer outcomes.
Her advice for successful business development is to always be customer-centric. She recommends that marketers focus on customer needs and wants rather than their own agenda. She also stresses the importance of understanding the customer’s journey and how that journey can be optimized to drive the most value. Additionally, Deggans suggests that businesses be agile and flexible with their go-to-market strategies in order to be successful in the long run.
Vincent Tricarico
Vincent Tricarico is a dynamic executive in the dietary supplement industry. As someone who enjoys building teams and creating an exciting culture with a laser focus on generating opportunity and growth, Tricarico has several recommendations for businesses looking to develop themselves.
His advice is to always establish clear goals and objectives. He believes that it’s important to have a plan in place before starting any business development process. Additionally, Tricarico recommends that businesses pay attention to trends and stay up to date on industry news. He believes that this will help them understand the competitive landscape and stay ahead of the curve. Finally, Tricarico suggests that businesses take an integrative approach to business development. This means looking at all aspects of the business and finding ways to create synergy between them.
Saydiburkhon Saydirasulov
Saydiburkhon Saydirasulov is a business development executive and director of sales at Jafton.com. He has extensive experience in strategic sales and scaling software development services. Thanks to his expertise, Jafton has become the number one software development company in NYC and Miami.
Saydiburkhon Saydirasulov’s advice for successful business development is to always focus on the customer and their needs. He recommends that businesses take the time to understand the customer journey and use that information to optimize their approach. Additionally, he suggests that businesses be flexible and agile in their strategies and to always keep the customer experience in mind.
Kane Carpenter
Kane Carpenter is the CEO and Head of Business Development at Daggerfinn, a boutique growth strategies consultancy. Kane specializes in revenue, marketing, digital alignment, and employer branding, and provides CMOs and CHROs with strategies, insights, and tools to unlock growth.
Kane Carpenter recommends that businesses have a clear plan and goals in place before beginning the business development process. He also suggests that businesses pay attention to trends and stay up to date on industry news in order to understand the competitive landscape and remain ahead of the curve. Additionally, Kane suggests that businesses take an integrative approach to business development, looking at all aspects of the business and working to create synergy between them.
Zeenath Kuraisha
Zeenath Kuraisha is currently serving as the CEO and Head of Sales Enablement at APACSMA. She is also the Strategic Partner and Sales Chapter President for Global Inside Sales Association, The Employment and Employability Institute Singapore, MD for Institute of Sales Professionals Asia.
Zeena’s advice for successful business development is to create an environment of trust and open communication. She believes that this is necessary for sales teams to thrive. Zeena also suggests that businesses take a holistic approach to sales enablement, focusing on technology, training, and customer experience. Additionally, she recommends that businesses stay up to date on industry trends and use that knowledge to inform their sales strategies.
