Creating fashion styles is a form of art itself but creating art and then blending it with fashion is an even more advanced expression. This is what happens at FOXYLAB New York, a creative laboratory that makes real art wearable. FOXYLAB New York gives real artists a platform to create and infuse their artworks into fashion pieces released in limited edition drops. FOXYLAB New York’s mission is to support emerging art forms and make them accessible through comfortable everyday stylish clothing. In the words of the founder, Oxana De Castro, “What we create is a blend of art with fashion which we call Artwear.”
FOXYLAB New York has an online community (FXLB Online Community) across various digital platforms where artists can come together, share ideas, inspire one another and connect with seasoned industry experts and talents. Every artist affiliated with FOXYLAB New York understands that they bring to the fore an evolving lifestyle category that is more than just clothing but rather a fusion of art and fashion. All fashion items from FOXYLAB New York are created with sustainability in mind and are gender-fluid. The designs portray urban aesthetics and a street culture attitude.
The founder, Oxana De Castro, had lofty dreams for FOXYLAB New York when the project came to life. She set out to create something that transcends what it represents at surface level. The platform is a 360-degree lifestyle celebrating free expression of self, women in business and entrepreneurship. As an immigrant woman, the brand’s core is deeply rooted in cementing a unique identity and crafting a brand story that diverse demography can relate to.
FOXYLAB New York aims to work with talented artists and fashion designers as it continues on its mission of creating new and captivating “artwears.” The brand collaborates with artists because of the belief that art and fashion go hand-in-hand. “That’s why our clothes are artsy – the cuts, colors, models, lengths, logo, and branding elements – everything has a strong character and is easily recognizable. Every item carries an artistic approach to make the brand very recognizable, stand out, exceptional, and different from all other brands. All details have to carry a specific meaning,” De Castro said.
Fashion pieces from FOXYLAB New York do not have art as decorations. The pieces are artworks themselves, and the brand ensures it works with artists whose styles and philosophies reflect important global topics and issues it wants to bring to light. Beyond its focus on art and fashion, FOXYLAB New York ensures all the products from the laboratory are ecologically conscious, healthy and environmentally sustainable.
FOXYLAB New York has different lines, most notable of which is the special permanent line, Eternal Beauty, which upcycles vintage garments to create two-piece dresses. The brand also has an upcoming drop in the works called “Disclosing Athletes Creativity.”
In a few years, De Castro sees FOXYLAB New York becoming a well-known community where creatives thrive and create outstanding materials. She also plans to expand the brand into an e-commerce platform for artwear and art pieces and create a magazine about art and “artsy” people.
Thriving as an immigrant woman in business is one of the most significant parts of Oxana De Castro’s story and journey. She set out to make a difference and show other women that it is possible to be a woman and become a successful entrepreneur, even in the fashion and art industry.Learn more about FOXYLAB New York on its website.
