Strategic partnerships with Juice Factory, NYC Organic, and StreetWise Distributors bring functional organic beverages to key markets
New York City, N.Y. (July 2025) – As retailers nationwide race to meet growing consumer demand for healthier beverage options, Graasi Organic Barley Water has positioned itself at the forefront of this transformation through expanded distribution partnerships that will bring the innovative wellness drink to consumers across New York City, Upstate New York, Boston, Connecticut and Rhode Island.
These new distribution partnerships coincide with industry research showing significant growth in consumer interest in the hydration category, creating new opportunities for functional beverages that deliver wellness benefits beyond basic refreshment.
Graasi represents a new approach to the traditional sports drink category, combining USDA-certified organic barley grass juice powder with essential vitamins in a low-calorie formula. Each 16-ounce bottle contains 100 percent of the recommended daily value of vitamins C and D plus zinc, while maintaining only 35 calories and 4 grams of organic sugar per serving.
The brand emerged from Empire State Brands, founded by Chris LaCorata with a mission to create American jobs while promoting authentic wellness solutions. This philosophy has driven Graasi’s commitment to 100 percent U.S.-sourced ingredients and domestic manufacturing, supporting rural communities while delivering products that meet modern consumer expectations for transparency and quality.
The distribution expansion addresses a significant market opportunity as retailers increasingly seek alternatives to traditional energy drinks and sodas. Industry analysts note that functional beverages like Graasi appeal to health-conscious consumers who want hydration solutions that support active lifestyles without excessive sugar or artificial ingredients.
Available in three distinctive flavors (Citrus Mint, Cucumber Lime and Lemongrass Ginger) Graasi has attracted attention from performance-oriented consumers, including professional athletes who rely on clean, plant-based nutrition. The brand serves as official hydration sponsor for BORROKA 3, demonstrating its credibility among serious athletes seeking functional hydration solutions.
The organic barley grass juice powder used in Graasi provides antioxidants and amino acids that support immunity and natural detoxification processes. This functional approach differentiates the product from conventional sports drinks while appealing to consumers seeking beverages that contribute to overall wellness rather than simply replacing lost electrolytes.
Distribution partnerships with Juice Factory, NYC Organic and StreetWise Distributors reflect Graasi’s strategy of working with distributors that prioritize local and family-owned businesses. This approach aligns with the brand’s community-focused mission while ensuring products reach retailers who share similar values around wellness, sustainability and authentic customer relationships.
The expanded distribution network comes as summer approaches, traditionally the peak season for hydration products. Outdoor workers, athletes and health-conscious families represent key consumer segments for functional beverages that can deliver hydration benefits alongside immunity support and sustained energy without sugar crashes.
C-store operators have increasingly recognized that wellness beverages can help build new customer loyalty in ways that traditional convenience products cannot. Customers who discover healthy options they enjoy at local convenience stores often become regular purchasers, increasing transaction frequency and overall store loyalty.
Graasi’s organic certification, non-GMO and vegan formulation position the brand to capitalize on key wellness trends driving beverage category growth. The combination of functional benefits, clean ingredients and authentic brand story creates what industry experts describe as a compelling value proposition for modern consumers.
The brand maintains both retail distribution and direct-to-consumer sales through graasi.com, providing multiple touchpoints for consumers while supporting different shopping preferences and purchase occasions. This multi-channel approach ensures broad market coverage as awareness of functional hydration benefits continues expanding.
About Graasi
Graasi Organic Barley Water is a USDA-certified organic functional beverage that combines wellness benefits with refreshing taste. Founded by Chris LaCorata, Graasi supports American communities through domestic sourcing and manufacturing while delivering clean, plant-based hydration solutions. The brand offers three flavors and is available online and through retail partners across the Northeast. For more information, visit graasi.com.
Press Contact:
Heather Holmes
1+(828)332-5307
Disclaimer: The information provided in this press release is for general informational purposes only. No guarantees are made regarding the effectiveness or specific benefits of the product. Results may vary based on individual circumstances, and the claims made about the product’s health benefits are based on general industry knowledge. Consumers should consult with health professionals before making any changes to their dietary or wellness routines. The product does not claim to diagnose, treat, or prevent any medical conditions.
