Creating a brand identity is one of the most challenging parts of establishing a business and is also one of the most neglected by many business owners. Mother-and-daughter partners Mirabela Murisan, her mother Maria, and her 7-year-old daughter Alessia have successfully established their own brand identity that is synonymous with their deep love for family and how they want to extend the same love to all of their clients through their unique everyday products. By creating AlessiaAdora, which translates to Alessia loves in Italian, they have created a highly relatable and lovable business that is making every client feel at home.
“I believe that our relatability and being a mother and daughter company makes us the most unique,” Mirabela Murisan explained. “We want to offer our customers high-quality products that they can trust—we’re not simply trying to sell you something. We’re an average everyday family, just like many others in this world, and we know how upsetting it can be to spend your money on a subpar product. We test and research every product before they’re launched on the site for this reason.”
Mostly, AlessiaAdora offers products that the owners love the most. By sharing the same products they use and enjoy at home as a family, they are giving other families the rare opportunity to experience the same joy that these items have brought them. All the items available on the company’s website are products that the family is very passionate about. They believe that there are other people out there who can benefit from the same items.
A wide array of products are available on the company’s website, from women’s apparel to men’s apparel, children’s clothes, baby items, home decor, and beauty products, among others. The Streets of Hope collection is a must-see on AlessiaAdora’s website as it depicts colorful and inspiring designs that young Alessia wants to impart to clients at a challenging time such as this. From hoodies to women’s tank tops, shirts, bibs, water bottles, and adorable onesies, the products from this collection bring about smiles and a bit of sunshine even on a cloudy day.
Co-founder Mirabela Murisan previously worked in the luxury automotive industry. Throughout her career, she has always promoted and believed in the value of allowing women to lead in their respective industries of choice. Creating AlessiaAdora, is in part, a response to her desire to continue promoting women empowerment. She hopes to inspire other women to give life to their creative ideas, no matter how unattainable they may seem at first. With the right planning and execution, she believes that every woman has the potential to achieve greatness in business.
AlessiaAdora is not just an ordinary family affair. Its founders intend to impact communities through the values they uphold as a business entity. At the end of the day, Mirabela believes that impacting communities positively will make their entrepreneurial journey more meaningful. They also intend to support valuable causes that help girls achieve a good education so that they, too, can pursue their dreams confidently and bring about a relevant change in their communities. Learn more about AlessiaAdora by visiting its website. Follow its Facebook and Instagram accounts for updates on its latest offerings.