June 22, 2024
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The Story of Runway Waiters’ Rise to Domination in Luxury Events

Sourced Photo
Sourced Photo

Image commercially licensed from: Unsplash


The idea of hiring models as event staff is not a new concept. It has been a common practice for decades with event staffing agencies and event planners working with models for various purposes, including as greeters, hosts, cater waiters, and servers, to add a touch of glamor to the event. But it has greatly evolved as customer behavior changes and new players like Runway Waiters enter the market. 

Runway Waiters is a leading luxury event staffing agency established to provide exceptional staff for a wide range of events. They understand that quality staffing is important for event success today and that the people working at your event are a reflection of you. Runway Waiters has made it their mission to help clients make their events memorable and meaningful. They have made it possible to have agency-signed high fashion models as catering staff, party staff, promotional staff, and brand ambassadors. 

It is currently the only event staffing agency in the US and the world that offers agency-signed high fashion models as promotional models, catering staff, bartenders, and brand ambassadors for high-end clientele and top-tier companies. They get their models from leading modeling agencies such as Ford, NEXT, Vision, and Wilhelmina.  

This approach, their commitment to excellence, and their ability to adapt to the changing demands of the industry have made them one of the most sought-after luxury event staffing agencies.

All RWW staff (models) are not only attractive but also professional and well-spoken. From the hot bartenders to waiting for staff and promo models, the RWW team undergoes extensive training to ensure they have a strong understanding of the product or brand they represent and the event’s overall goals. This level of preparation allows them to effectively communicate the client’s message to attendees.

Their work in the industry has not gone unnoticed, as they have received massive praise and client referrals. RRW has worked with top car companies, including Maserati, Bentley, Ferrari, Lamborghini, and Tom Ford. They have also worked at NYFW, Miami Art Basel, Sundance Movie Festival, Coachella Festival, the Emmys, Grammys, special celebrity occasions, luxury hotel openings, and Hamptons fundraisers.

The biggest challenge in their journey was getting modeling agencies to work with them. When they first started, modeling agencies were hesitant to let their models into the world of luxury event staffing. However, they quickly discovered that RWW was not taking models from their careers but creating more opportunities. The models get to develop their skills and make new connections that they can use to take their modeling to the next level.

RWW is currently available in seven locations: New York, Los Angeles, Miami, Chicago, Dallas, Houston, and San Francisco. According to Ernest Sturm, the president of RWW, they are looking to expand to more states. “We see our brand expanding worldwide and becoming the go-to company for all high-end events, a model staffing agency for any events requiring models. We aim to make our services available not only in the US but also in other parts of the world and help them make their events memorable and special,” he says.

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