NEW YORK WIRE   |

June 16, 2024
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Trailblazer ‘Waldoo’ Merges Strategy and Convenience to Maximize Social Media Presence and Empower Influencers

The beauty of dating apps is that after setting up one’s own profile and setting specific criteria to filter out entries, he is matched with several prospects. Next comes the infamous ‘swiping,’ where the person can then express his interest or disinterest in a presented profile by swiping left or right. Two individuals who ‘liked’ each other are then connected to converse and further discuss their involvements. Waldoo takes the essence of online dating apps and gives it an entrepreneurial twist.

Influencer marketing is a form of social media marketing that capitalizes on the influencer’s reach through endorsements and product mentions. Given that a massive chunk of the world’s population is present and active on social media, it makes sense that businesses utilizing influencer marketing are growing in number as well.

Ironically, while there are millions of influencers and millions of businesses across the globe, finding and connecting with each other poses a challenge that hinders collaborations. Marketing expert Michael J Barbieri saw these challenges and took it upon himself to create a solution. Thus, Waldoo came to life. 

This web-based app connects businesses and influencers and maximizes profitability by capitalizing on the numerous opportunities that come with influencer marketing. The app provides a platform that makes collaborations between businesses and influencers convenient and accessible. Gone are the days of searching for prospective collaborators by hand—by taking them all and putting them in a single database, finding the perfect fit for any brand is as simple as filtering search results.

Michael J Barbieri ensured that there are security measures for the protection of both the influencer and the business’ assets. After a match is made and the two parties have agreed upon an influencer campaign proposal via the chat, Waldoo keeps the business’ money in escrow until the influencer fulfills their end of the deal. With this measure in place, both parties can rest assured that they will not be cheated in any transaction via the app.

Influencer marketing has turned out to be a lucrative strategy, with an approximated six-fold ROI. Influencers already have a preexisting niche audience, making it easier for businesses to do targeted marketing as well. Waldoo is invaluable in its contribution to easing the process and allowing numerous businesses of any size to effectively capitalize on this form of digital marketing.

One of the app’s clients with the most significant ROI was a coin company that matched with a Tiktok influencer with over 600k followers. Its phenomenal rate of growth yielded the business over 20,000% in ROI for a campaign cost of $250 in a single week. In addition, their email subscription list grew by 3000 within that same week. This only goes to show that there is an existing influencer for any niche out there, waiting for an opportunity to collaborate with existing brands.

Waldoo brings incredible value in its convenience and ROI, and it is the first influencer marketing platform with a highly intuitive interface. Learn more about Waldoo on its website and follow Michael J Barbieri on Instagram for updates.

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