By: Svetlana Nesmelya

No matter which country you look at, there will always be a certain number of migrants from other nations. The desire to change one’s place of residence is ingrained in human nature. This has been the case not only in recent times but for hundreds of thousands of years ago. People have not always been satisfied with the conditions in which they were forced to live.

Ancient humans often lacked resources for survival: food, water. They needed a peaceful life away from enemies. What solution did they find? Correct: they migrated.

In modern times, little has changed, except the factors driving people to change countries. Economic reasons remain a leading factor. It’s simple: people want to earn more. Why wouldn’t an engineer who earns $400 in his homeland move to a country where he could earn $3,000?

People also migrate for political reasons. They seek better places to realize their professional potential, which is particularly common among athletes and IT specialists. Take Silicon Valley, for example. It is a paradise for programmers and developers.

It’s not hard to guess which country attracts migrants: the United States. Here, there are vast opportunities for earning money and for self-realization. Standard capitalism is what many people from other countries are looking for.

As of now, around 50 million people in the US are migrants from other countries. It makes up roughly 15% of the entire population. In this ranking, the US has no competitors. Germany, which ranks second, has only 16 million migrants.

When did mass migration to the US begin? It’s hard to say. Many scholars agree that the starting point was the late 19th century. Migration does not develop gradually. Large surges occur during times when large-scale wars are waged on the European continent.

Of course, we must mention World War I and World War II. More recently, we should recall the Russian-Ukrainian war, which has been ongoing for nearly three years. Statistics show that in the first year after the conflict began, the number of Ukrainian migrants to the US increased almost fivefold.

Obviously, these migrants have their own needs and desires, and RusRek helps them.

What is RusRek? 

This is an immigration portal, a large platform aimed at migrants from different countries. The platform places special emphasis on expats from Russian-speaking countries. RusRek has huge experience: the platform began operating 30 years ago. It was the first in the US to pay attention to the problems of migrants who are still adapting to the reality of American life.

RusRek has a certain set of tools to achieve its goals. Let’s take a look at what it consists of.

RusRek Website 

This website is a portal where migrants can communicate with each other and help one another adapt to life in the US. Here, they can make new acquaintances, find people with shared interests, organize group activities for leisure, and more.

The RusRek website also has a practical function. Migrants can easily find professionals to perform various jobs without facing language barriers or other inconveniences. For example, through RusRek, you can order car or home repairs, appliance servicing, legal and transport services, and more.

Radio Station 

This is a loyal companion for Russian-speaking migrants on the road. All you need to do is tune in to 96.3 FM on your radio. The station provides important information on world events and events happening in the US. All in the native language of the migrants.

The 96.3 FM radio station helps migrants stay connected to the cultural life of New York and other cities. Listeners can get information on upcoming festivals, concerts, shows, football and basketball games, and so on.

Radio hosts also focus on healthcare, one of the important aspects for migrants. Expats can learn about diseases, treatment methods, and the peculiarities of the US healthcare system.

Moreover, migrants can listen to success stories from others who have managed to achieve their dreams in the US. It is a real source of inspiration and motivation. New migrants, often anxious about their future and under constant stress, find reassurance in these stories of success.

Print Publication 

The RusRek newspaper can be found in New York’s subway. It provides brief summaries of the latest news and useful information for migrants.

What RusRek Can Offer American Businesses

•  Business promotion. RusRek’s specialists can help companies promote their goods and services, catering specifically to the needs of migrants.
•  Advertising announcements. Want to post a commercial ad on the RusRek website? You can do this absolutely free of charge.
•  Access to marketing research results. RusRek has valid and relevant data on the needs, fears, and desires of migrants, particularly Russian-speaking expats. You can use this information to benefit your company.

RusRek helps businesses maximize the benefits of engaging with the migrant target audience in the US.

Disclaimer: This article is for informational purposes only and does not provide legal advice. For immigration or legal services, consult a qualified attorney.

Published By: Aize Perez