Growing older is a thing of immense joy, and older members of society often need a place where they can safely socialize and make friends with members of the same community within the same age range. However, despite the growing aging population, the senior healthcare industry remains underdeveloped due to a lack of the necessary financial knowledge. To change the narrative, healthcare expert Joel Landau is taking the lead in renovating the complex healthcare industry and providing quality healthcare services for the elderly.
Born and raised in New York City, Joel Landau is a healthcare expert and brilliant visionary committed to transforming skilled nursing homes in desperate need of improvement that would otherwise face closure. As the founder and chairman of The Allure Group, a network of six New York City-based nursing homes, Joel is working tirelessly to create a better patient experience for the aged by developing innovative, transformative programs focused on serving high-risk elderly and underserved populations.
A changemaker, Joel became involved in the nursing home industry after his family attempted to find proper care for his grandfather. The search for a suitable home exposed the lack of resources for quality care in the industry, but rather than complain and hope for a change, the go-getter swung into action.
Through his firm, The Allure Group, he purchased the bankrupt Victory Memorial Hospital in Bay Ridge, Brooklyn, in 2010. He developed the site into what is now known as the Hamilton Park Nursing and Rehabilitation Center. Propelled by his early success, the quick-witted entrepreneur launched fully into the industry and has partnered with healthcare leaders to grow companies that have profoundly improved lives.
With his skills, experience and passion for healthcare, Joel Landau has become the driving force behind The Allure Group as he continues to ensure that the aging population gets adequate care. As a result, he has overseen the acquisition of underperforming nursing homes and transformed them into post-acute rehabilitation centers and long-term care programs that set the highest standard of care in the New York City area.
These state-of-the-art facilities redefine nursing home care by combining five-star hotels’ amenities with avant-garde technology and first-class staff to cater to each community’s unique needs while maintaining preferred referral status with its neighboring hospital systems. Committed to ensuring seniors are provided with the best healthcare in their sunset years, each center also maintains a CMS star rating reflective of consistent improvement in staffing, quality and patient experience while participating in bundled payment programs, treat-in-place models and other post-acute initiatives with various health plans.
On top of making giant strides in the elderly healthcare industry, Joel Landau is also the founder and chairman of the Alpha Care Health Plans board. Since its establishment in 2009, the company has insured and provided high-risk elderly individuals in the New York City area with community-based long-term care and support services. Before leading the charge, Alpha Care had zero members. Still, under Joel’s expert leadership, the plan grew to over 15,000 members and was one of 25 businesses with a state license to provide care to Medicare dual-eligible citizens.
At the heart of Joel Landau’s practice is an undeniable passion for serving others by providing first-rate healthcare services that aim to transform lives by giving nursing healthcare more consideration and depth. As a result, he has earned the admiration and trust of many, his unique insights and boundless energy making him a source of inspiration to all.
