There are many brands today that never go beyond becoming a small mom-and-pop operation. While there’s nothing wrong with that, there are those that take on the bigger challenge of becoming an industry-changing behemoth that can influence a whole culture. That’s what Chronic Athletics has done for the most part.
Creating a culture around the outdoor experience has become the battle cry for fashion, footwear, and lifestyle company Chronic®, and they’ve succeeded at it by far. The company was founded by Jason Pierce, who built the Chronic® brand from scratch. In the beginning, the outdoor skiing fanatic had nothing more than a passion for fashionable products that would last through the wear and tear of active outdoor lifestyles and a set of unwavering beliefs. That combination would become a brand that promotes the outdoor lifestyle and helps people stay fit and active.
The Chronic® brand expresses its mission best through four main categories of products: activewear, skis and snowboards, footwear, and its all-new CBD-based products. One of the company’s flagship skis is the Chronic® ROCKY 105cct D-series, which features Cambo technology. The skis serve as the official military alpine tour’s selection, assuring that it can withstand the most intense terrain.
Another of the company’s proud products is the Chronic® Sunwalker, a uniquely designed set of boots that creates custom orthotics meant for the highest comfort and fit standards. The footwear features a moldable cork insole that follows the curve of one’s foot, bringing a more snug fit to any wearer. The boots’ straps make use of the finest leathers, which the company ships straight from Italy.
In recent times, the company also announced a new extension of the business called Chronic® Wellness that introduces a cannabidiol-based product that helps with athletic performance and overall health. The rise of cannabis-based products has taken an unprecedented turn as more states all over the United States open up to the use of marijuana for medicinal and even recreational purposes.
A believer in the many health benefits of CBD, Chronic® has started providing Cannabidiol products that come in capsule and topical form. Some of the company’s CBD products include sleep supporters, energy boosters, and relief rubs, to name a few. The athletics and outdoors-centric company has also developed a gummies form of the product to give an easy to ingest format for avid CBD users. The company’s unique line of CBD-based products have been used by some of the nation’s most trusted athletes, like Erika “The Viking” Vikander, “Tricky” Mickey Wilson, and Pemba Sherpa, to name a few.
Chronic® also carries its own line of activewear, including merchandise selections like sweatshirts, jackets, socks, flasks, beanies and duffel bags. The company’s high-quality product line has become a symbol for the active lifestyle, especially among winter sports categories and circles.
More than anything, Chronic® Athletics seeks to create a community of like-minded people who enjoy the outdoors and seek the adrenaline rush of a life on the edge. Company CEO Jason Pierce hopes to expand his business’s borders by constantly providing products and services that provide the best quality at the most affordable rates to encourage more people to live life actively and without fear. To learn more about Chronic® Athletics, visit its website, Facebook page, and Instagram account.