Since its launch in 2018, Original Goose Country has quickly established its name as a premium outerwear brand. The company’s iconic chevron V-bomber jacket is now a staple among entertainment industry celebrities, superstars, and sports personalities.
Original Goose Country has distilled the brand’s operations into a singular mission: to deliver high-quality products at equitable prices. The brand has dominated the outerwear market by focusing on perfection. With its garments’ limited production run, Original Goose Country enables customers to present their distinctive style and stature to the common public. The company’s version of classic pieces has garnered the attention of the hottest celebrities. These include Snoop Dog, Casanova, Adrien Broner, Adam Maverick, 50 cent, Big Fendi, and many others.
When the company started, it had zero presence in the market and zero sales. However, within only two months, the Original Goose Country team raised their revenue to over $900 thousand. Besides providing luxury garments to knowledgeable consumers, the brand also actively gives back to the community. Original Goose Country has organized numerous food drives and community giveback drives. It has also partnered with Bernice Burgos and Lil Uzi to distribute school supplies and host a basketball tournament.
Original Goose Country maintains its competitive edge by incorporating high fashion styles into its apparel design. Whereas most other brands produce identical merchandise, Original Goose Country draws inspiration from fashion show runways. The company’s huge production base allows it to employ an in-house design team to create original styles and colorways. The team also builds strategic partnerships with suppliers who can source the best materials from around the world.
As a result of this unique approach, the brand’s recently opened New York City store thrived despite the strong presence of competitors in the Lower East Side. Original Goose Country is moving against business practices of the past and setting a higher standard for independent outerwear brands.
Catering to an urban clientele seeking luxury garments at affordable prices has always been an integral component of Original Goose Country’s history. The company’s founders, Harsimran Bhatia and her husband, were prominent figures in the ’80s and ’90s leather fashion scene. Harsirman and her husband immigrated to the United States from India. Before learning and mastering the garment business, the couple worked hard to open a stand in a small retail store. They later expanded into their own retail store with the help of a friend.
Recognizing the craze for leather garments during those decades, the Bhatias began selling clothing. Within a few years, they became premium manufacturers, wholesalers, and retailers in the heart of New York City. Unfortunately, health problems and disagreements with business partners led to the store’s bankruptcy. In 2018, Harsimran brought in the marketing skills of her son Deep Bhatia and his friend Rico Hundo to start a new venture. The combination of her garment business mastery and their marketing tactics resulted in the growth of Original Goose Country. The story of establishing Original Goose Country’s present brand recognition is a modern tale of achieving the American dream through sheer determination.For more information, you may visit the Original Goose Country website.